Music Business

Music Business: (Video) Troy Carter, Brain Behind Lady Gaga Success, Shares Insider Knowledge on Music Industry Business


AML ladies and gents, Industry people, actually a good way to close out Friday is this GREAT video interview with AML Industry folk on this side of the pond, Troy Carter.

Troy drops so much knowledge you all gotta check it out. Pay attention to his discussion on social media, his discussions on not trying to win everyone over but understanding your fan base and working that fan base by developing true connected relationships.

There is so much he shares: touring, technology, building your fan base and long term relationship with your audience, merchandising,  respect for culture, music business and its transition and more. It is a really good interview worth watching numerous times.

Troy, good work. By the way, Lady Gaga just got sued for $10million by Bratz Doll Manufacturer. I hope to discuss it on soon. So, hit me up over there if you want to know what the legal issues are in that lawsuit.

Happy weekend!


“Renowned music manager Troy Carter is the Founder, Chairman and CEO of Atom Factory, a music management brand. Carter has established the careers of numerous recording artists, including multi-platinum Grammy®- Award winner Lady GaGa. He began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean “Diddy” Combs and worked with groundbreaking artists such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. The brand quickly became one of the preeminent artist management firms, representing hip-hop/R&B stars Eve, Floetry and Nelly, among others. In 2004, Erving Wonder was acquired by the Sanctuary Group. Carter formed Atom Factory in 2010 where he continues to successfully grow his company and their roster.”

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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