AML ladies and gents, Industry people, actually a good way to close out Friday is this GREAT video interview with AML Industry folk on this side of the pond, Troy Carter.
Troy drops so much knowledge you all gotta check it out. Pay attention to his discussion on social media, his discussions on not trying to win everyone over but understanding your fan base and working that fan base by developing true connected relationships.
There is so much he shares: touring, technology, building your fan base and long term relationship with your audience, merchandising, respect for culture, music business and its transition and more. It is a really good interview worth watching numerous times.
Troy, good work. By the way, Lady Gaga just got sued for $10million by Bratz Doll Manufacturer. I hope to discuss it on www.fashionentlaw.com soon. So, hit me up over there if you want to know what the legal issues are in that lawsuit.
“Renowned music manager Troy Carter is the Founder, Chairman and CEO of Atom Factory, a music management brand. Carter has established the careers of numerous recording artists, including multi-platinum Grammy®- Award winner Lady GaGa. He began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean “Diddy” Combs and worked with groundbreaking artists such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. The brand quickly became one of the preeminent artist management firms, representing hip-hop/R&B stars Eve, Floetry and Nelly, among others. In 2004, Erving Wonder was acquired by the Sanctuary Group. Carter formed Atom Factory in 2010 where he continues to successfully grow his company and their roster.”
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