Music Business: (Video) Troy Carter, Brain Behind Lady Gaga Success, Shares Insider Knowledge on Music Industry Business

AML ladies and gents, Industry people, actually a good way to close out Friday is this GREAT video interview with AML Industry folk on this side of the pond, Troy Carter.

Troy drops so much knowledge you all gotta check it out. Pay attention to his discussion on social media, his discussions on not trying to win everyone over but understanding your fan base and working that fan base by developing true connected relationships.

There is so much he shares: touring, technology, building your fan base and long term relationship with your audience, merchandising,  respect for culture, music business and its transition and more. It is a really good interview worth watching numerous times.

Troy, good work. By the way, Lady Gaga just got sued for $10million by Bratz Doll Manufacturer. I hope to discuss it on soon. So, hit me up over there if you want to know what the legal issues are in that lawsuit.

Happy weekend!


“Renowned music manager Troy Carter is the Founder, Chairman and CEO of Atom Factory, a music management brand. Carter has established the careers of numerous recording artists, including multi-platinum Grammy®- Award winner Lady GaGa. He began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean “Diddy” Combs and worked with groundbreaking artists such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. The brand quickly became one of the preeminent artist management firms, representing hip-hop/R&B stars Eve, Floetry and Nelly, among others. In 2004, Erving Wonder was acquired by the Sanctuary Group. Carter formed Atom Factory in 2010 where he continues to successfully grow his company and their roster.”

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

You may also like...