The digital revolution in Nigeria’s music industry has been quite critical in shaping the contemporary industry we know today. From where I sit, it is quite interesting to hear the conversations the industry is having as a whole specific to digital and to contrast it with the conversations we are having state side, on the same issue.
When I was invited to speak a few years back at Wharton School of Business, I recall addressing the issue of digital licensing and honing in also on big data and what the likes of IROKO would be doing with these data. I also made the case for filmmakers, artists and labels themselves collecting their own data because of the immense value that data would hold for them and their crafts/businesses.
In any event, watch an interesting panel on music licensing from last year’s Midem.
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