Music Business: WATCH eLDee HipOnTV Interview Part II – “The First Shows for Trybesmen, we literally Had to Pay to Perform” (Video)

Often, emerging artists I speak with have this weird idea that established artists just coasted through and had things come very easy for them. I don’t even try explaining the basic law of nature, especially where it comes to business.  Time is money, money is time. I’ve gotten very stingy over time with how I spend my time. At the end of the day, some people just gotta go through the trials and get the scars like everyone else because obviously they learn better that way.

In this video, however, eLDee helps those who are willing to listen. AML emerging artists, do listen and do not think success happens overnight. Whether you are within or outside the music industry, you gotta put in the time. It just is what it is, no shortcuts.

eLDee does not sugar coat the challenges he went through to get to where he is today. He reveals the realities of what his journey was like:

1) People did not believe in him and did not give him a chance;
2) He arrived on the music scene at a time many people thought Nigerian music was not good enough to be on the radio;
3) He had to pay people to perform;
4) He had serious challenges with the distribution of his music;
5) It took one radio station to really believe in and give him a chance on air. He built success but left Nigeria to relocate to the USA. When he returned to Nigeria, he had to basically start all over again to establish his relevance.

Bottom line, nothing good comes easy. You gotta roll your sleeves and put in the work. It just is what it is.

Watch Part I of the interview here. Check out Part II below:


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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