Business

MUSIC Meets Fashion: Rihanna for BALMIAN Spring 2014 #Artistbranding

I wonder, often, when Nigeria and Africa’s entertainment industries will wake up and understand the clear and simple synergy between fashion, film and music. It’s like we operate in isolated parts/pockets. Isn’t this as crystal clear to you as it is to me? Our celebrities, especially in film and music, continue to wear Western designer brands and now take a thrill from the ‘Who Wore it better’ features that match them against Western celebrities. That is all good and dandy but we need to take a page from the West and start marrying local music and film brands with local fashion brands.

Our designers also have a responsibility to seek and cultivate such relationships. Can we see brand ambassador deals with a Jewel by Lisa and say Osas Ighodaro or other more progressive fashion names out there? For the men, can we see D’Banj with a Mai Atafo or Okunoren Twins as an actual brand ambassador complete with the endorsement deals, a carefully crafted campaign and clear results on how the marriage between fashion and music will increase sales and profits for all involved while promoting our local brands?

In any event, check out the new face of Balmian, Rihanna, and expect to see more marriage of fashion and music on AML. Rihanna inked a 2014 Spring Campaign for the famous luxury wear brand, this past December.

-Uduak

BALMIAN is a fashion house founded by Pierre Alexandre Claudius Balmain who was a French fashion designer. Known for sophistication and elegance.

Rihanna is the New face of Balmian 3

Rihanna is the New face of BalmianRihanna is the New face of Balmian2

Watch the full collection below:

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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