Music: ‘Onyebuchim’ by Shakar El

Shakar El  is an artist who it appears has followed my work on my social media platforms: twitter, facebook etc. for a while now. As a result, he  is one artist I have paid attention to. I’ve talked about how artists can build and leverage relationships with the media and media personalities on social media platforms. This is not to be confused with kissing up to persons you don’t like just because you want something. Have a genuine interest and care about what they do as much as you want them to care about what you do. It is about relationships and don’t let anyone tell you otherwise. Be yourself but be professional and respectful.

In any event,  Shakar El  drops  his new single and when he informed me of that fact on twitter, I was curious to hear how work. I finally had the time to take a listen and he is off to a strong start. Take a listen below.

“Shakar EL . . .  . finally (returns) to Nigeria from the United Kingdom . .  . to reintroduce himself (with his new release) ONYEBUCHIM. The song is expected to appeal to a diverse audience in Nigeria encompassing both the old and young because of its fusion of the traditional with the modern. Shakar EL, while physically absent from Nigeria, never quite left. In fact, in 2009, Shakar El released his hit single ‘Anyhow.’ The song enjoyed  radio airplay across the country as well as clubs. The subsequent video ‘Anyhow’ was also well received and eventually topped charts on Channel O for weeks, while  on steady rotation on Soundcity, Nigezie, MTV Base and other local stations. . . “

[audio:|titles=Onyebuchim by El Shakar]

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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