Music Business

Nigerian Music Going Global: P-Square Interviews with Trace Urban France + Matt Houston ‘E No Easy’ Remix (Video)

Sharing is caring!

Often, many African industry labels and artists have a myopic view of the global expansion and reach of their music. Nigeria is no exception. Among Industry Insiders and professionals, expansion MUST be either the UK or USA, or else forget about it. In recent times, we have seen an expansion into Asia, particularly Malaysia, thanks to Nigerian promoters in those countries pushing hard. We have also heard of rumbles in territories that most typically ignore and continue to.

One such regularly ignored market is France. France is a very important music market. At the beginning of the year, specific to digital downloads, International Federation of the Phonographic Industry, the most complete and authoritative source of music industry statistics worldwide, found the following:

Many major markets are seeing healthy growth in single track download sales: the US up 8 per cent in volume; the UK up 10 per cent; France up 23 per cent. Consumer demand for an artist’s body of work remains strong in the digital world.  Digital album volume sales grew by an estimated 24 per cent globally in 2011, with the US and UK up by 19 and 27 per cent respectively and France up 71 per cent.

Notice the numbers when it comes to France when compared to the US and UK? Lucky us, we are forced to learn French in school. (I can’t tell you guys how I used to curse out the people who created the French language. The floggings in class to learn some French language in an English speaking African country never made sense to me as a kid. I had to learn that language by force by force. LOL! My French teacher was wicked mennnnh!)

Back on topic, it is important to expand our thinking and strategic alliances as all interested stakeholders work to take Nigerian music globally. P-Square seems to understand this. The duo recently collaborated with France’s Matt Houston with a remix of their song ‘E No Easy’ plus they granted an exclusive interview to Trace Urban to discuss their music, among other things. P-Square’s fan base in France is solid. Beyond P-Square, we can see how receptive France has been to Asa and Ayo, Nigerian singers.

Watch the video(s) below and as you all strategize and discuss global expansion, certainly drop France in the mix at those boardroom and music studio discussions. Shout out to Jude Okoye and his beautiful management of P-Square. Good look.


P-Square & Matt Houston – Positif

Behind the Scenes on the Making of Positif

Trace Urban Interview

Interview with Bond Stanley Ebigbo (Full Interview via Podcast)

Listen to the Latest AML Podcast Episodes

Sharing is caring!

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *