Music

Nigerian Music Going Global: @AliciaKeys & Swizz Beatz Rock to Wizkid’s ‘Ojuelegba’

Share

Ojuelegba Wizkid‘Nigerian Music Going Global’ on AfricaMusicLaw.com tracks the slow but steady rise and infiltration of contemporary Nigerian music and artists in Western mainstream culture across the globe. Today’s feature sees American music stars Alicia Keys and Swizz Beatz rocking to Nigerian artist Wizkid’s ‘Ojuelegba,’ a hit single off his latest album ‘Ayo.’ Ayo means joy in the Yoruba language.

Last month, we saw Drake and Skepta drop a remixed version of Ojuelegba.

~Ms.Uduak

Swizz Beatz shares ‘Ayo’ album cover

#vibes @wizkidayo

A photo posted by therealswizzz (@therealswizzz) on

Swizz Beatz Rocks to the song

Alicia Keys Dances to Ojuelegba

🙏🏽

A video posted by therealswizzz (@therealswizzz) on

Listen to the Latest AML Podcast Episodes

Share

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

You may also like...

2 Comments

  1. Winston Balagare says:

    It’s all about exposure. Drake premiered the song on his OVO radio show, posted about it on his Instagram, people were exposed to it and, naturally, they gravitated to it. Yes, the song is catchy, and its melody hypnotic, but having it shared with millions of Drake’s followers gave it more than a little boost.

    The question is: “Why did it take Drake to expose Nigerian music to the masses in the West?”

    Nigerian-American rapper Wale, who has a significant following of his own, has worked with both Wizkid and Don Jazzy (two of the biggest acts in Nigeria, as if I need to say), yet he made no considerable effort to push that music to his fans, aside from maybe a couple IG posts or Tweets when the material first dropped.

    Believe it or not, there are actually still some Nigerians in the West who know Wale’s music, but don’t yet know Wizkid or Don Jazzy. To those of us who do know their work, the thought might be unfathomable, but it’s true.

    I think we, as Nigerians, have more of a self-mandated responsibility to change that. If we love the music and want to see it grow to become synonymous with mainstream pop music all over the world, we have the power to do that.

    There’s no reason why Tiwa Savage’s ‘Without My Heart’, or Yemi Alade’s ‘Johnny’, or Reekado Banks’ ‘Chop Am’ couldn’t have become Western pop hits, given the quality of those songs and the video packaging that accompanied them. And that’s where the responsibility of the artists themselves comes into play. Nigerian artists can no longer present mediocrity, and expect mainstream acceptance. You have to work your brand and give us in the West a reason to be proud enough to tell somebody about what you are doing. No more social media posts from the toilet. No more artists squabbling with one another on Twitter. No more hotel room interviews while you smoke and drink. Ask any Westerner right now what they know about Nigeria, and you’ll likely hear Nollywood”, “419 Scams”, “Fela”, and “Boko Haram”. It’s time to change that narrative and give the world something else about Nigeria to talk about.

Leave a Reply

Your email address will not be published. Required fields are marked *