Music Business

Nigerian President Models Apple’s BEATS by Dre Headphones Courtesy D’Banj

NigerianPresident ModelsBeats byDreNigerian President Goodluck Jonathan became a model for Apple’s Beats by Dre headphones at the recent unveiling of the launch of Nigeria’s Youth Employment In Agricultural Programme #YEAP. You all know how I feel about this situation. Why is the focus on a very important program overshadowed by the marketing and promotions of D’Banj’s own personal brand ambassador deal with Apple? Why is the President indulging in this? I know D’Banj supported his candidacy and handed over a large majority of votes from Nigerian youths to him, but isn’t there another way to thank D’Banj?

I have a problem with this.


D’banh’s compelling youth campaign for the President in 2011





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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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  1. Winston Balagare says:

    How can they real good about themselves while doing this? There are (supposedly) 200+ girls who are being held captive in Nigeria, and these two idiots are posing with gold-colored headphones. And, mind you, it's only one pair of headphones, meaning it's likely the same pair we saw "gifted" to Dapo a few weeks ago. I'm amazed at their sense of priorities. What's more important–gold headphones, or bringing these girls home to their families (if they're even missing at all, the way folks are carrying on like life is golden)?

    1. I hear you but calling the President and even D'Banj "idiot," abeg cool down for Jesus.

  2. soji says:

    Ms Uduak, I know you’re only pointing your displeasure, but the number of photos you have posted sure helps their cause if you ask me. perhaps a blackout or minor mention could’ve done the trick. Who knows? Just my penny’s worth.

    I hear Winston, but both of them are doing their jobs – Mr President is launching a programe and D’banj his promotional bit. I pretty sure none of them meant any ill towards the poor girls in captivity. Unless we go as far as saying there should be no public event hosted or attended by the president until the girls are found or brought back……

    1. Soji, the photos were intentional. If it helps D'Banj, I suppose I can't be accused of "hating" him anymore.


  3. Winston Balagare says:

    I don't hate D'banj, but I'm definitely not a fan.

    I've never understood the appeal of Dapo Oyebanjo. Where's the good music he supposedly used to make? I'd never even heard of him during what I hear all the time were his Mo' Hits glory days. I watch his old videos on Youtube, and I'm left thoroughly unimpressed by it all. Compared to what's being released today, his old stuff is mediocre, at best. And that's just my critique of the music, not the man.

    I will say, though, that I'm very disappointed in the latest song he put out. When are we as Africans going to demand more responsibility from African artists with regard to using the word "n*gger" in their music? This is a very serious issue that is not being addressed at all, as far as I can tell. Sure, some will say it's only a word. But it's not. It's an ugly slur that most Africans who live in Africa likely never would have heard as regularly as they do if it wasn't for the unavoidable influence of Western pop culture and exposure to Westerners. Looking at some social media platforms, though, it appears that it's becoming acceptable and normal for Africans to refer to one another as "n*ggers". is that who we are now; what we've become?

    How can D'banj, on one hand talk about uplifting the youth of Africa, then turn around and teach these same youth to degrade themselves with this ugly, vile slur? And I know it's not just him, but D'banj has the highest global profile (for whatever reason) of all the artists doing it.

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