AML 125: First-Ever Nigerian Recorded Music Industry Report (Exclusive)

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>
The International Federation of the Phonographic Industry (IFPI) releases an annual report that provides a comprehensive state of the global recorded music industry, which includes data and analysis. However, historically, Africa has not appeared on the radar of this report. In 2016, it did. IFPI gave a nod to the recorded music market in Africa, but in a few lines that told us, “streaming is taking licensed music into markets where record companies previously were not active,”followed with a quote from Beggars Group founder and chairman, Martin Mills, that Beggars was for the first time licensing music in Nigeria, Uganda, and Angola. This 2019 was no different from the IFPI annual report, which in a few lines acknowledged the entrance of the majors into the African music space. Another agency, PricewaterhouseCoopers (PwC), has attempted to value the African music market and provide its own data and analysis. While its efforts are laudable, many industry stakeholders agree its efforts don’t quite paint an accurate picture of Africa’s music market, particularly, Nigeria’s, the giant of Africa.

But, for the first time ever, armed with as accurate a data as possible directly from stakeholders in the trenches of Africa’s music industry, Africa’s leading music market, Nigeria, speaks for itself and assesses its own value with the inaugural ‘Nigerian Recorded Music Industry Report.’ The report is produced by the Disruptive Creative Economy Meeting (DCEM). DCEM’s Olumide Mustapha, a Nigeria, and UK licensed entertainment attorney who spearheaded the report, joins Ms. Uduak, founder, producer, and host of The Africa Music Law Show Podcast and a California based Fashion and Entertainment lawyer, to breakdown the report (the domination of digital, CRBT/ringtones, streaming, synchronization) and what it means for industry stakeholders across the entire local and global music value chain. The Africa Music Law Show is a podcast show empowering the African artist and the creative industry, locally and globally.

It is a must listen and must share episode.

GUEST & MODERATOR

Olumide Mustapha, (Guest)

Olumide Mustapha is an entertainment and technology attorney both in Nigeria and the UK, and is a founding partner of Technolawgical Partners, a leading boutique media and entertainment law firm in Lagos.

Olumide has a vast amount of experience in both the UK and Nigerian entertainment industries after having successfully initiated, negotiated and pushed through numerous transactions across various segments both at home and abroad.

He has advised two of the “Big Three” global music labels on their commercial strategy for the Nigerian market; negotiated licensing deals with major Nollywood production houses and advertising agencies on behalf of a major music publishing company; consulted for the country’s biggest copyright collective management organisations; and worked with numerous creative industry start-ups in financing and scaling their businesses.

Olumide is also the Chair of the Music Publishers Association of Nigeria (MPAN) which is a member of the International Confederation of Music Publishers (ICMP)”

Uduak Oduok, (Moderator) founder of Africa Music Law, is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. As an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa and Asia including network television and licensing deals. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She can be reached via email (uduak@ebitulawgrp.com) or at her social media links below.

Episode Preview