Industry News, Music Business

Nov. 16th, 2013 | Obi Asika to Speak at the Wharton Africa Business Conference on The Rise of the Sophisticated African Consumer and the Implications for Africa’s Creative Industry


I was invited to speak on the panel below at the upcoming Wharton Africa Business Conference, but unfortunately I will be unable to make it. Nevertheless, it is good to see AML reader and industry insider Obi Asika as a speaker on the panel. Obi is a speaker with a breadth of knowledge and a great person to network with and know, especially if you have plans to work in Africa’s creative industries. I think some of you AML readers on the east coast should definitely try to attend this panel to show support and of course meet Obi, if you have not already.

Also, as usual, feel free to send your impression of the event along with your byline i.e. (who you are, what you do, and your full name) to me at ( and I will be glad to share it with the AML community. Please include basic (who, what, where, how, why) details in your writing about the event.


The Rise of the Sophisticated African Consumer: Implications for the Fashion, Media and Entertainment Industry on the Continent

With greater access to smartphones and wider internet access and increasing disposable incomes, African consumers are becoming increasingly brand conscious. This development has been a major contributor to the recent development of the fashion and media market in Africa. For example, International luxury brands are establishing a presence on the continent with African brands also branching out into other markets.

This panel will explore how fashion, media and entertainment are capitalizing on the increased levels of disposable income and deliver products and messages that appeal to the African consumer.


Jackie Mgido, CEO, Vault Cosmetics
Obi Asika, Chairman & CEO, Storm 360 Ltd.
Tori Famuyiwa, Founder and Creative Director, Toriola Inc
Ojinaka Obiekwe, Executive Producer, WPIX-TV

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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