I was invited to speak on the panel below at the upcoming Wharton Africa Business Conference, but unfortunately I will be unable to make it. Nevertheless, it is good to see AML reader and industry insider Obi Asika as a speaker on the panel. Obi is a speaker with a breadth of knowledge and a great person to network with and know, especially if you have plans to work in Africa’s creative industries. I think some of you AML readers on the east coast should definitely try to attend this panel to show support and of course meet Obi, if you have not already.
Also, as usual, feel free to send your impression of the event along with your byline i.e. (who you are, what you do, and your full name) to me at (email@example.com) and I will be glad to share it with the AML community. Please include basic (who, what, where, how, why) details in your writing about the event.
The Rise of the Sophisticated African Consumer: Implications for the Fashion, Media and Entertainment Industry on the Continent
With greater access to smartphones and wider internet access and increasing disposable incomes, African consumers are becoming increasingly brand conscious. This development has been a major contributor to the recent development of the fashion and media market in Africa. For example, International luxury brands are establishing a presence on the continent with African brands also branching out into other markets.
This panel will explore how fashion, media and entertainment are capitalizing on the increased levels of disposable income and deliver products and messages that appeal to the African consumer.
Jackie Mgido, CEO, Vault Cosmetics
Obi Asika, Chairman & CEO, Storm 360 Ltd.
Tori Famuyiwa, Founder and Creative Director, Toriola Inc
Ojinaka Obiekwe, Executive Producer, WPIX-TV
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