Music Business

“Omo yen O ni Respect!” Olamide Apologizes to Headies Organizers 6 Months After Temper Tantrum on National TV

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At the beginning of the year, we saw YBNL Records owner and artist-preneur Olamide Adedeji pka Olamide throw a terrible tantrum at the Headies Awards. The outburst was because he believed a particular award given by the organizers to an artist signed to Don Jazzy’s Mavin Records, belonged to his artist. Olamide did not limit his outburst to national television, as embarrassing as it already was. Instead, he extended it to social media and continued with his very juvenile comments and tantrum.

When the incident happened, one of the things I said was that Olamide was a Yoruba boy, meaning he is from a culture that deeply values respect. Respect is such a huge factor in the Yoruba culture that the younger men prostrate to greet their elders, while the women kneel. Further, even an age gap of one year is a big deal, so much so that younger siblings in many Yoruba households are expected to and do call their older siblings “aunty” or “brother” to show respect. In this instance, not only did Olamide throw a tantrum, he threw one against a fellow Yoruba man, Ayo Animashaun, who is the organizer of the Headies Awards and is older than Olamide.

Six months later, Olamide has now apologized, on camera. I don’t think he had much of a choice to tender an apology. Within and especially outside the industry, he will always be seen among his own people as a very rude boy/man with “no home training.” The common statement “omo yen no respect,” would be all he hears wherever he goes. Worse, older Yoruba affluent men in Lagos are responsible for hiring acts like him and his artists to perform at events, not his young fans. So, for that and many other reasons, he needed to apologize.

The terrible tantrum and insults (he insulted the mothers of the organizers as well)

The apology

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AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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