Thursday, March 15, 2018, was Nigerian rapper and record label owner Olamide’s birthday, and to mark his special day, he announced the launch of his television station called VOTS. According to Olamide, VOTS stands for Voice of the Streets. Olamide becomes the first Nigerian musician to own a television station.
His move makes complete sense from a practical and numbers view. As an artist or label owner, one of your biggest challenges is distribution. And in Africa, radio and television still play a key role in the distribution of content, and the revenue from monetization of content via broadcasting platforms is expected to rise significantly in Nigeria. See this PwC 2017-2021 Media and Entertainment report.
Congrats to Olamide and read the statements he shared on his Instagram page yesterday.
“It’s been all joy and blessings for me since I started my journey to being the man I dreamt to be. Though I had a lot of hurdles and setbacks, I kept moving because I was certain of what was inside of me. Today is another special day marking the beginning of another special year in my life and I also have the privilege of owning a T.V station that would change the face of entertainment in Africa. As one of the first African entrepreneurs to own a channel, I am giving out 100 decoders (PLAY TV) to the first 100 people to get to PLAY TV’s premise today. Each decoder comes with a fully paid one-year subscription to say thank you for standing by me. Thank you for your love and support. We shall celebrate more greatness.”
In another post, he said:
“I dedicate this television station to my late mum and dad. Thanks for letting me chase my dream .also to my son Batifèori maximiliano adedeji when I look up in the sky I ask myself why am I trying to live if I’m just living to die,but when I look down I see the answer. Thanks for making me a better man. This is also for the day ones who’s been supporting ruthlessly through the thick and thin,those who believed in me when I didn’t even have an idea how far i’d go in this journey.this is also an harbinger for every ghetto kid that you can be anything and achieve anything long as you put your mind to it and work toward it.this is for the YBNL fans and TEAM BADDOSNEH I promise never to make you regret supporting me. More great stuff to come,on my honor 🤞🏾. Let’s all welcome our brand new baby”VOTS(voice of the street)”our television,my television,your television… be heard …..@votstvng is only available on PLAY satellite tv transmitter . Just 1k monthly subscription and you have access to 124 channels 🙏🏾. Update !!!! #VOTS”
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