Artist Health, Music Business

Celebrities Behaving Badly: Omawumi Angrily Walks Off Interview Set Over Probe into “Smoking & Drinking” Allegations


Celebrities Behaving Badly (CBB) documents terrible, immature and/or inappropriate conduct on and off social media by creative talents, mostly celebrities, and uses it as a way of discussing, primarily, public relations and branding for artists. On to today’ s post…

Omawumi Megbele aka Omawumi, a Nigerian musician and public figure, granted a request for an interview from a journalist at “Da Chat,” a show on HFtv Africa. All seems to go well until the interviewer asked and gave Omawumi the platform to negate rumors/allegations that she smoked and drank. Honestly, I thought I would see the sassy, silly and very funny Omawumi type of response. Perhaps she would even break into the local pidgin language and be so dismissive, consistent with her brand signature of keeping things local yet global, and being a proud Itsekiri woman.

Instead, Omawumi personalized the question, demands to know whether the journalist had witnessed her smoking and drinking, got angry and walked off the interview set.

Omawumi’s action was, in my view, wrong. I also think she took advantage of her personal relationship with the journalist as it appears they are friends. Further, her walking off the set just bought her unnecessary publicity, extends the rumor and detracts from a focus on her music. The story is now viral.

Watch the video below. Start at the 13min mark.

-Ms. Uduak

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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