P-Square & Kel ‘s Songs Make the Cut in MTV’s Hit Film Shuga – Music Synchronization Agreements!

Happy Friday, Happy New Month! First, a big shout out to all of you, especially some of you top industry folks that are actually following my work. I see each and every one of you. Good look. Welcome, again. Next, I want to quickly talk about, in the little time I have, synchronization of Nigerian music in foreign films, webisodes, TV Drama etc.

I recall when I started my company Ladybrille Magazine, Nigerians only synchronized American music in their films, advertisements etc. It was overwhelming.  I used to think, “why?” Why can’t we give visibility to our artists, our own people here in the West and in Nigeria? In 2008, I decided to do something about it. I had a huge database of American artists, some of whom I had worked with but I wanted my people in the spotlight, especially since I knew Oyinbo people were and will be watching my videos. I contacted M.I who we would feature on Ladybrille Magazine’s cover in a major way and began to synchronize his music in my fashion coverage with some of America and Africa’s celebrities. I contacted Obi Asika/Storm 360, Da Grin and so much more and thanks to all including Audu of Chocolate City that said “Of course!.” Over time, synchronizing our songs in films, TV is no longer a big deal. How exciting and fantastic!!!!

Now we gotta talk money. First, MTV Staying Alive Hit Film Shuga which you should watch synchronizes P-Square and Kel’s song in their movie below. This one hour drama has been a hit. There is so much involved on a legal aspect with synchronization agreements and we will discuss later, once time permits. For now, enjoy the film but watch a few of my synchronized fashion clips  from back in the days. Gosh, my company Ladybrille did so much. Where did we get all that energy! Na wa o! More to do and new grounds to break!!! In any event, Africamusiclaw people check on it and check out the film featuring the songs of Kel and P-Square.

Have a fantastic weekend!





Shuga Episodes 1, 2 & 3 from mtv staying alive on Vimeo.

I am a trial lawyer as well as the founder and principal attorney for UDUAK LAW FIRM. You can follow me on twitter at or I am  also the President & CEO of Ladybrille Media Group, Inc. I have over seventeen years combined experience in the fashion and entertainment industries and welcome  your basic  Music Business Questions. Have a question for me? Send me an email: ([email protected]).

Africa Music Law™

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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