Music Business

P-Square: Overgrown Men Trying Way Too Hard or Just “Jealousy”? #artistbranding


It is interesting to see the split reaction with the recent stunt P-Square pulled at one of their recent concert events in Canada. The twins, while performing, ultimately went shirtless, opened their pants and poured water into their crotches (mostly Peter here). They also got right down to performing in their underwears and allowing for their women fan base to touch/grope them.

Trust Peter Okoye to always try to do the ‘by force, by force’ I must sell you sex thing. It used to be the twins poured water on their bodies while they performed. Now, they’ve raised the sell sex ‘by force by force’ game.

I realize the AML audience is predominantly male. Nevertheless, I would be curious if you find P-Square’s tactics to be a valid way of satisfying their fan base or is it just overgrown men, for lack of a better word, trying way too hard?

Post the strong reactions criticizing the twins, Peter Okoye posted the tweets below saying those who criticize them are just “jealous.”

Your thoughts with artist branding?


Psquare Immature or Strictly for ladies 1

Psquare Immature or Strictly for ladies 2

Psquare Immature or Strictly for ladies 3

Peter Okoye Immature or Strictly Business

Peter Okoye Immature or Strictly Business 2

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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