Music Business

P-Square: Overgrown Men Trying Way Too Hard or Just “Jealousy”? #artistbranding

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It is interesting to see the split reaction with the recent stunt P-Square pulled at one of their recent concert events in Canada. The twins, while performing, ultimately went shirtless, opened their pants and poured water into their crotches (mostly Peter here). They also got right down to performing in their underwears and allowing for their women fan base to touch/grope them.

Trust Peter Okoye to always try to do the ‘by force, by force’ I must sell you sex thing. It used to be the twins poured water on their bodies while they performed. Now, they’ve raised the sell sex ‘by force by force’ game.

I realize the AML audience is predominantly male. Nevertheless, I would be curious if you find P-Square’s tactics to be a valid way of satisfying their fan base or is it just overgrown men, for lack of a better word, trying way too hard?

Post the strong reactions criticizing the twins, Peter Okoye posted the tweets below saying those who criticize them are just “jealous.”

Your thoughts with artist branding?


Psquare Immature or Strictly for ladies 1

Psquare Immature or Strictly for ladies 2

Psquare Immature or Strictly for ladies 3

Peter Okoye Immature or Strictly Business

Peter Okoye Immature or Strictly Business 2

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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