President Goodluck Jonathan Pledges 3 Billion Naira to”Project Nollywood” – Who are the Industry Stakeholders to Watch?

Goodluck Jonathan Pledges 3 billion Naira to the Project NollywoodAML people what’s up?

By now you have heard or should have heard about the recent 3 + Billion Naira pledge/grant by Nigeria’s President Goodluck Jonathan to Nollywood.

Pertinent excerpts follow:

“The federal government (over) the weekend said it has packaged a special programme known as Project Nollywood with a grant of N3 billion to aide the film industry scale beyond the achievements it has in the past 20 years in the country.

This is just as Akwa Ibom State Governor and Peoples Democratic Party (PDP) governors’ forum, Godswill Akpabio has declared that he has endowed the Goodluck Jonathan Prize for the best actors and actresses in Nollywood.

President Goodluck Jonathan who announced the N3billion grant made available to the industry at a dinner to mark 20 years of Nollywood at the State House, Marina, Lagos, noted that it was part of his administration’s transformation agenda in the industry.

According to him, Nollywood would one day exceed the oil sector which the country depends heavily on if the special programme which will be flagged off in April is handled properly.

Jonathan said, “I assure you that this administration will continue to give Nollywood every support and assistance to take the Nigerian movie industry to greater height of success. I invited the private sector to this dinner because I believe that they can also support the efforts to further develop the overall value chain of the industry.

“Encouraged by the feedback we have received from you on our administration’s support for Nollywood, we have further designed a programme known as Project Nollywood to support the key components of the industry’s value chain through a dedicated grant totaling N3billion.

“It will include capacity development fund and funds to support the industry’s infrastructure. The scheme which will be launched in the first week of April, will be managed by the Ministry of Finance in collaboration with the Ministry of Culture and Tourism. . .” All Africa.

So, who are the industry stakeholders to watch?What do they do and what role could they possibly play in both the administration of the 3billion and contributions to “Project Nollywood”?

Stay tuned as I clue you in on some of these  stakeholders to watch both State side and on the continent and the implications for both the film, fashion and music industries.


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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