Industry News, Music Business

Rapper Ruggedman Clothing Launch Party, What NOT to Do When You are a MusicianTurned Fashion Designer #Basic Fashion Media Relations


Ruggedman is a rapper. He has now diversified his portfolio to include a clothing label. Almost two weeks ago, I wrote a short sweet post on how I was digging his new collection, despite allegations of copyright infringement. I wish he also nailed it when it comes to the official launch of his clothing brand. Ruggedman launches his clothing line on October 29th, 2011 with a launch party. His target audience include women for his female line. Yet, his sponsors are and media partners are overwhelming music brands/labels with no true fashion media present. Like who does that? Where is WOW! Magazine, Complete Fashion Magazine, Stylehouse Files, among other local publications.  *Rolls eyes*

Musicians, it is like a designer saying they want to be a musician, they launch an album but all of their media sponsors and partners are fashion designers. Like who does that? The better strategy is to invite predominantly fashion media as partners and sponsors, while your fellow musicians and music brands are invited guests at your event. You can then add maybe 2-5 key music sponsors/partners.

Throughout the life of your clothing brand, especially for your female brand, you will be pushing your clothing line and shoes through fashion media, you might want to get acquainted from the start. Talk about basic fashion media relations.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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