Music Business

Midem 2015: Watch the Brilliant Ryan Leslie Drop Knowledge on How to Make Money as an Artist with Disruptive Multi-Media Strategies


Leslie RyanAML people, if you have been following me for a while, you know, right from the onset of this blog, that I have emphasized the need for artists and talents in general to build and own their own customer data. Owning your customer data is where your money is at. Ryan breaks it down even more in the video below and shows how he is making $2million through his music with no label, no manager, no music videos, and no public relations.

Co-founder & CEO of Disruptive Multimedia, Ryan Leslie is a Harvard graduate and a multi-platinum producer. He was nominated for the Grammy Awards (Best Contemporary R&B Album Category) and is also an avid technologist, with more than 560.000 followers on Twitter. Here, as the architect and ultimate case study for Disruptive Multimedia (DMM)’s simple CRM for creators, Ryan shares his experiences, including his decision to remove his latest album from iTunes and use an inbound SMS campaign, powered by DMM, to earn over $475.000 in D2C revenue from just 14.000 fans. His album sold 180.000 copies… and his royalties multiplied four times over.
Ryan Leslie, Artist, CEO & Co-Founder, Disruptive MultiMedia (USA) @ryanleslie
Jem Aswad, Contributor, Billboard (USA)@jemaswad

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
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  1. Winston Balagare says:

    What is all this “thank you” stuff he’s talking about? Since when do musicians owe consumers gratitude for making a purchase? It’s a business transaction. They make the music–we buy it. End of story. As great as his music is, I don’t want Olamide to call my phone. I don’t want Don Jazzy tying up my line, using up my minutes. What are we going to talk about? Don’t let this guy fool you people. Ryan Leslie is not a star in America. He’s mostly known as the guy who had Cassie stolen from him by P. Diddy. He’s known as the guy who was ordered to pay $1M to the man who stole his laptop. He’s known as the guy who wears dark shades indoors to make himself feel important. All this stuff he’s saying hasn’t even helped his own career yet.

    1. *Sigh* Winston he is more than those titles hence being invited to numerous forums including Midem to share his knowledge.

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