AML people, if you have been following me for a while, you know, right from the onset of this blog, that I have emphasized the need for artists and talents in general to build and own their own customer data. Owning your customer data is where your money is at. Ryan breaks it down even more in the video below and shows how he is making $2million through his music with no label, no manager, no music videos, and no public relations.
Co-founder & CEO of Disruptive Multimedia, Ryan Leslie is a Harvard graduate and a multi-platinum producer. He was nominated for the Grammy Awards (Best Contemporary R&B Album Category) and is also an avid technologist, with more than 560.000 followers on Twitter. Here, as the architect and ultimate case study for Disruptive Multimedia (DMM)’s simple CRM for creators, Ryan shares his experiences, including his decision to remove his latest album from iTunes and use an inbound SMS campaign, powered by DMM, to earn over $475.000 in D2C revenue from just 14.000 fans. His album sold 180.000 copies… and his royalties multiplied four times over.
Speaker:
Ryan Leslie, Artist, CEO & Co-Founder, Disruptive MultiMedia (USA) @ryanleslie
Interviewer:
Jem Aswad, Contributor, Billboard (USA)@jemaswad
What is all this “thank you” stuff he’s talking about? Since when do musicians owe consumers gratitude for making a purchase? It’s a business transaction. They make the music–we buy it. End of story. As great as his music is, I don’t want Olamide to call my phone. I don’t want Don Jazzy tying up my line, using up my minutes. What are we going to talk about? Don’t let this guy fool you people. Ryan Leslie is not a star in America. He’s mostly known as the guy who had Cassie stolen from him by P. Diddy. He’s known as the guy who was ordered to pay $1M to the man who stole his laptop. He’s known as the guy who wears dark shades indoors to make himself feel important. All this stuff he’s saying hasn’t even helped his own career yet.
*Sigh* Winston he is more than those titles hence being invited to numerous forums including Midem to share his knowledge.