Interviews, Podcast

AML 084: (Exclusive) Interview with Sam Onyemelukwe, Managing Director Trace TV Anglophone West Africa

Sam Onyemelukwe is the Managing Director of Trace Anglophone, West Africa. He received his Bachelor of Arts in Fine Arts from the University of Southern California (USC) and later obtained dual masters degrees (MBA and MS Information Systems) from Boston University. Onyemelukwe began his career at Walt Disney Television in Los Angeles, California in the early ‘90s, and subsequently spent the next decade between the worlds of fashion and music, producing and directing television shows and events, grooming emerging talents and crafting advertising campaigns. He continued his career in branding and marketing at the Global Headquarters of the McCann Erickson Advertising Agency in New York City.

In 2008, he permanently relocated to Nigeria . Upon arrival, he served as Business Development Manager for MTV Networks (MTV Base) where he created and executed campaigns, including concert events, club parties and television productions for the likes of LG, Coca Cola, Airtel and Cadbury’s Buttermint, among many high profile brands. Onyemelukwe is also the founder of Venator Partners Nigeria.

About The Africa Music Law Show with Ms. Uduak

Hosted by California based Fashion & Entertainment Lawyer Uduak Oduok (Ms. Uduak), The Africa Music Law show is a show empowering the African artist through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews. The show has been downloaded over 150,000 times and made iTunes top 4 ‘New & Noteworthy.’ Subscribers include Africa & hollywood’s power executives, investors, lawyers, artists and other industry stakeholders. The blog itself has been cited in a U.S. top-ranked law school’s ‘International Law Review’ journal. Country demographic: Nigeria (26%), USA (23%), UK (15%), UAE (7%), and Other (29%). 

Where to Find Sam Onyemelukwe


Sam Onyemelukwe on Linkedin

Where to Find Ms.Uduak

Twitter: @uduaklaw

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ( Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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