Music Business

Seyi Shay — Singer & Songwriter Signs New Endorsement Deal with Samsson Group


R&B singer and songwriter Seyi Shay has signed an endorsement deal with Samsson, a middle eastern telecommunications company that is a service provider for Etisalat and Cloud 9 in Nigeria. Her endorsement deal will require promotional activities to help expand the brand reach of Samsson;  and includes  selecting a “lucky” fan, on a monthly basis, to spend time with Seyi Shay, enjoy a photo session and gifts delivered through the pop star.

Seyi Shay was previously a  lead singer of the British Pop/RnB girl group “From Above”, and was signed to Sony/Columbia Record company and Music World Entertainment owned by Beyonce’s father; Matthew Knowles.  After the group broke up, she relocated to Nigeria and broke into the music scene in the country a few years ago. She has since released several hit singles including ‘Murda’ ft Patoranking & Shaydee and a freshman album titled ‘Seyi or Shay.’ She is also now signed to Island Records in the U.K., and owns her own record company in Nigeria.

Learn all about Seyi Shay and her career with AML’s in-depth interview with the artist below.

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SeyiShay Samsson 3 Seyi Shay Samsson 2Seyi Samsson Group

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
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1 Comment

  1. Winston Balagare says:

    Only in Nigeria can the most mediocre of figures get endorsement deals. SMDH.

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