Music Business

Seyi Shay — Singer & Songwriter Signs New Endorsement Deal with Samsson Group


R&B singer and songwriter Seyi Shay has signed an endorsement deal with Samsson, a middle eastern telecommunications company that is a service provider for Etisalat and Cloud 9 in Nigeria. Her endorsement deal will require promotional activities to help expand the brand reach of Samsson;  and includes  selecting a “lucky” fan, on a monthly basis, to spend time with Seyi Shay, enjoy a photo session and gifts delivered through the pop star.

Seyi Shay was previously a  lead singer of the British Pop/RnB girl group “From Above”, and was signed to Sony/Columbia Record company and Music World Entertainment owned by Beyonce’s father; Matthew Knowles.  After the group broke up, she relocated to Nigeria and broke into the music scene in the country a few years ago. She has since released several hit singles including ‘Murda’ ft Patoranking & Shaydee and a freshman album titled ‘Seyi or Shay.’ She is also now signed to Island Records in the U.K., and owns her own record company in Nigeria.

Learn all about Seyi Shay and her career with AML’s in-depth interview with the artist below.

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SeyiShay Samsson 3 Seyi Shay Samsson 2Seyi Samsson Group

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AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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1 Comment

  1. Winston Balagare says:

    Only in Nigeria can the most mediocre of figures get endorsement deals. SMDH.

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