Music Business

Branding: Seyi Shay Joins UN Campaign to Empower Women Globally #WhatiReallyReallyWant

Congratulations to Seyi Shay who is one of a select group of United Nations’ (UN’s) artists chosen for the UN’s campaign to empower women globally. This is welcome news and diversion from the not so great press she has been receiving for weeks now. Check out the press statement distributed and video below.

“Raving songstress Seyi Shay continues waving the Nigerian flag highest wherever she goes and in her latest project she joins artists from around the world including Gigi Lamayne and Moneoa from South Africa, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatalafrom Canada and Larsen Thompson from the USA to collaborate on a remake of the Spice Girls’ Wannabe video done 20 years ago. The video called #WhatiReallyReallyWant will be viewed by world leaders in September 2016 during the Global Goals week telling them what girls and women really really want in 2016.

Directed by MJ Delaney, #WhatiReallyReallyWant focuses on women empowerment as a means of achieving the Global Goals which are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, this will only be possible if they address the needs of the most marginalised first, particularly girls and women. Project Everyone has convened the first Global Goals campaign for girls and women to fight for Goals which are famous, financed and focused on girls and women.

During the next United Nations General Assembly world leaders will convey to make informed decisions as the film and campaign will call on people to share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented at the UN General Assembly in September. This demonstration of mass public support for the rights of girls and women will be used to engender new political and financial commitments from governments, in support of their commitments to the Sustainable Development Goals.

The campaign yesterday previewed the “#WhatIReallyReallyWant” film at the Cannes Lions International Festival of Creativity in partnership with Getty Images and SAWA, the global cinema advertising association. The film is an updated version of the Spice Girls’ Wannabe music video to reflect the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work.”

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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