Music Business

Branding: Seyi Shay Joins UN Campaign to Empower Women Globally #WhatiReallyReallyWant

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Congratulations to Seyi Shay who is one of a select group of United Nations’ (UN’s) artists chosen for the UN’s campaign to empower women globally. This is welcome news and diversion from the not so great press she has been receiving for weeks now. Check out the press statement distributed and video below.

“Raving songstress Seyi Shay continues waving the Nigerian flag highest wherever she goes and in her latest project she joins artists from around the world including Gigi Lamayne and Moneoa from South Africa, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatalafrom Canada and Larsen Thompson from the USA to collaborate on a remake of the Spice Girls’ Wannabe video done 20 years ago. The video called #WhatiReallyReallyWant will be viewed by world leaders in September 2016 during the Global Goals week telling them what girls and women really really want in 2016.

Directed by MJ Delaney, #WhatiReallyReallyWant focuses on women empowerment as a means of achieving the Global Goals which are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, this will only be possible if they address the needs of the most marginalised first, particularly girls and women. Project Everyone has convened the first Global Goals campaign for girls and women to fight for Goals which are famous, financed and focused on girls and women.

During the next United Nations General Assembly world leaders will convey to make informed decisions as the film and campaign will call on people to share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented at the UN General Assembly in September. This demonstration of mass public support for the rights of girls and women will be used to engender new political and financial commitments from governments, in support of their commitments to the Sustainable Development Goals.

The campaign yesterday previewed the “#WhatIReallyReallyWant” film at the Cannes Lions International Festival of Creativity in partnership with Getty Images and SAWA, the global cinema advertising association. The film is an updated version of the Spice Girls’ Wannabe music video to reflect the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work.”

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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