AML 056: Show Dem Camp on How to Build a Successful Artist Brand in Nigeria

Talented rap duo/band Show Dem Camp (SDC) joins Ms. Uduak on the 56th Episode of The Africa Music Law Show to discuss how to build a successful artist brand in Nigeria. SDC is made up of Ghost and Tec and the two have a strong following in  Nigeria,  the United States and the United Kingdom.

 The podcast episode is entertaining,  informative and a must listen!  Listen and share.

Inside this Episode:

  • Breaking into the music industry
  • Choosing the right producer to work with
  • Staying consistent in making music
  • How to pick the right band mates
  • Making your band partnership relationship work
  • Selecting the right music team for your career
  • Handling the legal aspect of your music business
  • How to choose the right manager for your band
  • How to Build Your Fan Base
  • Music distribution
  • Building an Industry

Where to Find Show Dem Camp

Twitter: Show Dem Camp

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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  1. Winston Balagare says:

    I’m really confused by this, because SDC hasn’t exactly done the best job building a sustainable brand for themselves in Nigeria, I don’t think.

    How many songs have they released in the past 12 months? What are their biggest hit records? Who are top artists with whom they’ve collaborated in recent times? Why do they sound like American artists instead of Nigerian artists?

    So many questions. I’m very confused.

    Anywho . . .it’s almost Friday. Happy weekend, ma.

    1. “I’m really confused by this, because SDC hasn’t exactly done the best job building a sustainable brand for themselves in Nigeria, I don’t think.” Assuming that is true, then they are even more uniquely positioned to speak on what the believe it takes to build a successful brand in Nigeria. It doesn’t sound like you listened to the podcast before you wrote your comment. You should check it out.

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