Music Business

Touring: Skales and Falz set for U.S. tour

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Skales and Falz have annoucned tours in the U.S. starting May through July. Falz’s tour is brought courtesy of Anderson Obiagwu and his team at Big A Entertainment.

AML artists, as you know or should know, touring is an essential marketing and promotions tool to help build your fan base, increase sales and position you for a sustainable career. In the African music industry, on the continent, there is still, for the most part, a lack of a touring culture. Nevertheless, in the diaspora, we continue to see a growth in touring, largely due to African promoters in the diaspora hiring the services of many African artists.

If you will tour as an independent (indie) artist, ensure you position your tour for success by covering the basics, at a minimum. For example, sort out the product (album, other merchandise) you plan to promote while on tour, the types of shows and countries you will tour, your touring budget, among other things. Also ensure the pormoters you will work with have experience with tours. We’ve seen far too many tours go bust because the promoters had no idea what they were doing.

-Ms. Uduak

Falz

Skales

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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