Touring: Skales and Falz set for U.S. tour

Skales and Falz have annoucned tours in the U.S. starting May through July. Falz’s tour is brought courtesy of Anderson Obiagwu and his team at Big A Entertainment.

AML artists, as you know or should know, touring is an essential marketing and promotions tool to help build your fan base, increase sales and position you for a sustainable career. In the African music industry, on the continent, there is still, for the most part, a lack of a touring culture. Nevertheless, in the diaspora, we continue to see a growth in touring, largely due to African promoters in the diaspora hiring the services of many African artists.

If you will tour as an independent (indie) artist, ensure you position your tour for success by covering the basics, at a minimum. For example, sort out the product (album, other merchandise) you plan to promote while on tour, the types of shows and countries you will tour, your touring budget, among other things. Also ensure the pormoters you will work with have experience with tours. We’ve seen far too many tours go bust because the promoters had no idea what they were doing.

-Ms. Uduak



Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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