Skales and Falz have annoucned tours in the U.S. starting May through July. Falz’s tour is brought courtesy of Anderson Obiagwu and his team at Big A Entertainment.
AML artists, as you know or should know, touring is an essential marketing and promotions tool to help build your fan base, increase sales and position you for a sustainable career. In the African music industry, on the continent, there is still, for the most part, a lack of a touring culture. Nevertheless, in the diaspora, we continue to see a growth in touring, largely due to African promoters in the diaspora hiring the services of many African artists.
If you will tour as an independent (indie) artist, ensure you position your tour for success by covering the basics, at a minimum. For example, sort out the product (album, other merchandise) you plan to promote while on tour, the types of shows and countries you will tour, your touring budget, among other things. Also ensure the pormoters you will work with have experience with tours. We’ve seen far too many tours go bust because the promoters had no idea what they were doing.
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