Artists, I’ve been primarily covering legal topics these past few weeks. But it is time to also get more into Public Relations/Social Media Marketing and Media. I hit y’all with the Tiwa Savage ‘Identity crisis v. PR Done Right Feature yesterday. For today, let’s zoom in on social media marketing.
Artists, DO NOT build your music empire on property you do not own. YOU DO NOT own Facebook, Twitter, Band Camp, Reverbnation, 4Shared and other websites out there. It is simply lack of good music business skills to build your foundation solely on these third party sites. Facebook, Twitter etc. can go out of business. What would you do? What about where Facebook is attacked the way it was almost a month ago with porn, where do your fans go?
You need to get your own website, if you have not already. You won your website and control what happens on your website.
You need to make your website your music business hub and everything else should feed off your website:
- Your EP, LP, Mixtapes, clothing merchandize etc. should be sold on your website and cross-promoted and sold on other third party sites.
- Your tour dates etc. should be released on your website and cross promoted on other third party site sand social media platforms
- Your latest blog entries etc. should be on your website and cross promoted on other third party site sand social media platforms
- Your Facebook updates and twitter updates should be fed to your website with inbound and outbound links using the numerous Facebook applications available on Facebook. You will not have the time to feed every update to your social media sites. So, automate the process. You can also manually post your links on Facebook.
Bottom line, building your music empire on Facebook and/or Twitter etc. gives you NO control over how these companies run their businesses; or the business decisions they make for the best interest of their companies. These companies have built their own empires. Now build yours and then cross promote on both your online real estate/empire and theirs.
I am a trial lawyer as well as the founder and principal attorney for UDUAK LAW FIRM, a firm serving the fashion and entertainment industries. You can follow me on twitter atwww.twitter.com/uduaklaw or www.twitter.com/africamusiclaw. I am also the President & CEO of Ladybrille Media Group, Inc. I have over seventeen years combined experience in the fashion and entertainment industries and welcome your basic Music Business Questions. Have a question for me? Send me an email: (firstname.lastname@example.org).
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