Music Business

Social Media for Artists: DO NOT Build Your Music Empire on Property You DO NOT Own!

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Artists, I’ve been primarily covering legal topics  these past few weeks. But it is time to also get more into Public Relations/Social Media Marketing and Media. I hit y’all with the Tiwa Savage  ‘Identity crisis v. PR Done Right Feature yesterday. For today, let’s zoom in on social media marketing.

Artists, DO NOT build your music empire on property you do not own. YOU DO NOT own Facebook, Twitter, Band Camp, Reverbnation, 4Shared and other websites out there. It is simply lack of good music business skills to build your foundation solely on these third party sites. Facebook, Twitter etc. can go out of business. What would you do? What about where Facebook is attacked the way it was almost a month ago with porn, where do your fans go?

You need to get your own website, if you have not already. You won your website and control what happens on your website.

You need to make your website your music business hub and everything else should feed off your website:

  • Your EP, LP, Mixtapes, clothing merchandize etc. should be sold on your website and cross-promoted and sold on other third party sites.
  • Your tour dates etc. should be released on your website and cross promoted on other third party site sand social media platforms
  • Your latest blog entries etc. should be on your website and cross promoted on other third party site sand social media platforms
  • Your Facebook updates and twitter updates should be fed to your website with inbound and outbound links using the numerous Facebook applications available on Facebook.  You will not have the time to feed every update to your social media sites. So, automate the process. You can also manually post your links on Facebook.

Bottom line, building your music empire on Facebook and/or Twitter etc. gives you NO control over how these companies run their businesses; or the business decisions they make  for the best interest of their companies. These companies have built their own empires. Now build yours and then cross promote on both your online real estate/empire and theirs.

Cheers,
Uduak

Photocredit: Newscollective.com

I am a trial lawyer as well as the founder and principal attorney for UDUAK LAW FIRM, a firm serving the fashion and entertainment industries. You can follow me on twitter atwww.twitter.com/uduaklaw or www.twitter.com/africamusiclaw. I am  also the President & CEO of Ladybrille Media Group, Inc. I have over seventeen years combined experience in the fashion and entertainment industries and welcome  your basic  Music Business Questions. Have a question for me? Send me an email: (africamusiclaw@gmail.com).

 

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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