Interviews, Podcast

AML 124: Sports Industry & Law in Africa | Entertainment Law Roundtable


Last month, the National Basketball Association (NBA) and the International Basketball Federation (FIBA) announced they were bringing a pro league to Africa, The Basketball African League. According to the duo, the initial plan is for a 12-team league from across the continent to begin playing in January 2020. To create awareness for the new league, the NBA enlisted some of Africa’s top musicians through a partnership with Universal Music Group Brands. The partnership saw the NBA invite and host Nigeria’s Ycee, South Africa’s Cassper Nyovest, Sho Madjoze, Moozlie, and Tanzania’s Vanessa Mdee at the NBA All-Star weekend in Charlotte, North Carolina, held last month.

As the excitement continues to build about the new league, and the global sports industry turn their attention on the continent, the question is, what is the real state of the sports industry on the continent and what are some of the pressing issues affecting the industry?

On the 124th episode of The Africa Music Law Show, Sports and Entertainment Lawyers Beverley Agbakoba-Onyejianya and Ojonoka Agudah join Ms. Uduak, a fashion and entertainment lawyer, host, and producer of the show, to answer these questions.

It is a highly informative episode. Listen, share and don’t forget to subscribe to the podcast.


Beverley Agbakoba-Onyejianya is a Lawyer and Entrepreneur. She is an accredited mediator with the Lagos Multi-Door Court annexed to Nigeria’s High Court. She has over twelve years of professional experience in the banking and capital markets sectors in the United Kingdom and Nigeria. Her broad experience in the compliance industry covers investment banking, brokerage, and fund management sectors. She is currently Head of the Sports, Entertainment and Tech practice at Olisa Agbakoba Legal. She is a member of the Nigerian Economic Summit Group sports thematic industry group on alternative dispute resolution and youth policy development. Her interest in sports and youth development led her to establish the Little Tigers Football Club in 2012, Little Tigers Football Foundation in 2017 and Tiger Active Sports Centre in 2018. She is a sports law writer and facilitator and regularly gives lectures and raises awareness on the development of sports law as an emerging practice area in Nigeria.

Ojonoka Agudah, an intellectual property lawyer in sports and entertainment is passionate about sports, music and image rights. A graduate of law from the University of Lagos called to the Nigerian Bar in 2013, she obtained her postgraduate degree in International Intellectual Property law and commercial practice from Swansea University, where she received the prestigious IP Wales Prize.

She is an in house legal counsel at Integral, a leading Nigerian sports sponsorship, marketing, hospitality and athlete management agency. Her legal experience in sports includes sponsorship, licensing, merchandising, image rights, athlete management and more recently, a focus on legal issues in the Football industry. Ojonoka also plays an important role in managing sponsorship of prestigious sports properties including the Nigeria Olympic Committee and Nigeria Super Falcons. With Integral as the exclusive rights holder in Nigeria, she is currently managing the sales operation of FIFA Women’s World Cup France 2019™ Official Hospitality Programme in Nigeria.

Uduak Oduok, (Moderator) founder of Africa Music Law, is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. For fifteen years, as an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa and Asia including network television and licensing deals. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She can be reached via email ( or on twitter: @uduaklaw. 

Episode Preview

  • Personal and career backgrounds of guests.
  • Key issues in the sports industry affecting athletes.
  • Intellectual property issues in sports.
  • Need for a pipeline of professionals, especially lawyers, representing interests of athletes

Where to Find Guests on the Show

Where to Find Host Ms.Uduak

Facebook: @msuduak
Twitter: @msuduak
Instagram: @msuduak

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Instagram: @africamusiclaw

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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