Last month, the National Basketball Association (NBA) and the International Basketball Federation (FIBA) announced they were bringing a pro league to Africa, The Basketball African League. According to the duo, the initial plan is for a 12-team league from across the continent to begin playing in January 2020. To create awareness for the new league, the NBA enlisted some of Africa’s top musicians through a partnership with Universal Music Group Brands. The partnership saw the NBA invite and host Nigeria’s Ycee, South Africa’s Cassper Nyovest, Sho Madjoze, Moozlie, and Tanzania’s Vanessa Mdee at the NBA All-Star weekend in Charlotte, North Carolina, held last month.
As the excitement continues to build about the new league, and the global sports industry turn their attention on the continent, the question is, what is the real state of the sports industry on the continent and what are some of the pressing issues affecting the industry?
On the 124th episode of The Africa Music Law Show, Sports and Entertainment Lawyers Beverley Agbakoba-Onyejianya and Ojonoka Agudah join Ms. Uduak, a fashion and entertainment lawyer, host, and producer of the show, to answer these questions.
It is a highly informative episode. Listen, share and don’t forget to subscribe to the podcast.
GUESTS & MODERATOR
Ojonoka Agudah, an intellectual property lawyer in sports and entertainment is passionate about sports, music and image rights. A graduate of law from the University of Lagos called to the Nigerian Bar in 2013, she obtained her postgraduate degree in International Intellectual Property law and commercial practice from Swansea University, where she received the prestigious IP Wales Prize.
She is an in house legal counsel at Integral, a leading Nigerian sports sponsorship, marketing, hospitality and athlete management agency. Her legal experience in sports includes sponsorship, licensing, merchandising, image rights, athlete management and more recently, a focus on legal issues in the Football industry. Ojonoka also plays an important role in managing sponsorship of prestigious sports properties including the Nigeria Olympic Committee and Nigeria Super Falcons. With Integral as the exclusive rights holder in Nigeria, she is currently managing the sales operation of FIFA Women’s World Cup France 2019™ Official Hospitality Programme in Nigeria.
Uduak Oduok, (Moderator) founder of Africa Music Law, is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. For fifteen years, as an attorney, she has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients in the USA, Africa and Asia including network television and licensing deals. Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She can be reached via email (email@example.com) or on twitter: @uduaklaw.
- Personal and career backgrounds of guests.
- Key issues in the sports industry affecting athletes.
- Intellectual property issues in sports.
- Need for a pipeline of professionals, especially lawyers, representing interests of athletes
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