Music Business

Music Giant Spotify Launches Streaming Service in South Africa


Days after Universal Music Group announced its acquisition of 70% equity stakes in Kenya’s AI Records,  Spotify announces it has launched a streaming service in South Africa.

“We’re delighted to announce that Spotify launches today in Israel, Romania, South Africa and Vietnam,” is how Spotify made the announcement on its website.

“Offering an unrivalled mix of domestic and international music, discovery features and revolutionary personalised curation perfectly tuned to your taste, music fans across all countries can now enjoy instant access to Spotify’s free ad-supported and subscription services.

Cecilia Qvist, Global Head of Markets at Spotify, says: “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world.”

Spotify is the world’s largest music streaming subscription service with a community of over 159 million users, including over 71 million Spotify Premium subscribers, now across 65 markets worldwide.”

As many of you long-time readers and follow of my work know, I’ve kept my eyes on Africa’s music market for over a decade now, and many of the predictions I have made have come to fruition, including foreseeing acquisitions and expansions by foreign multinationals/conglomerates into Africa. Africa’s music market gets hotter by the moment because the money is in Africa and music follows the money.

For me, however, the key question is whether Africa’s stakeholders, when all is said and done, will be active partakers of the spoil.

Time will tell.

-Ms. Uduak

Listen to the Latest AML Podcast Episodes


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ( Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *