Industry News, Music Business

Surprising or Expected? Davido Named First Editor-at-Large of Teen Y! Magazine

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It’s always interesting to see the moves that Adebola Williams and Chude Jideonwo make with Y! Naija. What do you think about this move? Surprising or expected?

-Uduak

“PRESS RELEASE

Lagos, Nigeria

‘OMO BABA OLOWO’ MAKES HISTORY! DAVIDO IS ANNOUNCED AS THE FIRST EDITOR-AT-LARGE OF TEEN Y! MAGAZINE (PHOTOS)

The editors at Y! today announced award winning hit artiste, producer and label boss, Davido (real name David Adeleke) as the first ever editor-at-large for its cool new brand, Teen Y!

“The choice was simple really,” said Tinsel actor Ifeanyi Dike Jr, who is supervising editor for Teen Y! “Who is the all-time, anywhere-in-the-continent coolest teen symbol? It’s the guy famous as’Omo Baba Olowo’. There’s no one in the market as successful, as hardworking, as iconic.

Added Daphne Akatugba, who is contribution editor: “Teenage trendsetters everywhere know Teen Y! as the only hotspot for fashion, lifestyle and all the stuff that matters. Davido mirrors that X factor perfectly. We are excited to work with him over the next three months, and beyond.”

The announcement was made this afternoon at the corporate office of the Teen Y! parent company, RED in Lagos, Nigeria where it was also confirmed that he will be the brand ambassador for two quarters and will have a column on teen.ynaija.com. Present were the crew from Davido’s record label, HKN as well as the editors at Teen Y!, and its sister company Y!

The editor-at-large works with the Teen Y! team on each edition of the magazine and online; ensuring it is aligned to trends, the culture and the ideas that matter for teenagers in Nigeria, and across the continent. He also leads its brand ambassadors – including student editors and school club presidents – and holds the position for a maximum period of six months, renewable at end of term.

The artiste who started singing at age 11 and set up his own record label, HKN was in company of label mates B red, Shina Rambo, Danagog and manager Kamal Ajiboye.

Launched formally in January 2013, Teen Y! launched its cool new website teen.ynaija.com on October 1. It’s first magazine edition will hit the streets with a downloadable online edition on 10 December, 2013.

Follow @TeenYNaija on Twitter, /TeenYNaija on Facebook, or email editor@teen.ynaija.com. . .”

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AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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