Beyoncé Signs $50 Million Deal with Pepsi: 5 Tips for Negotiating Your Own Endorsement Deals

Within the past twenty four hours, the web has been buzzing with the news of the Pepsi endorsement deal signed by musician and entertainment mogul Beyoncé: “Beyoncé has signed a $50 million promotional deal with Pepsi, The New York Times reports. At some point after her Super Bowl XLVII halftime performance on February 3rd (of …