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Richard Loren’s professional career in the music business, spanned the 1960s to the 1980s. He started as a music agent at the Agency for the Performing Arts in New York City and promoted the ascendancy of rock ‘n’ roll in the United States from 1966-69. He scouted, signed, and worked with, new and up-and-coming artists and groups—most notably, Jefferson Airplane, The Doors, Chambers Brothers, Iron Butterfly, Nitty Gritty Dirt Band, Steppenwolf, Love, Sonny Terry and Brownie McGee and Tim Buckley.
In 1970, he moved to the San Francisco Bay Area where he worked as Jerry Garcia’s personal manager. He worked closely with the Garcia-Saunders Band, and facilitated the formation of Old & In the Way—a bluegrass band comprised of Jerry Garcia, David Grisman, Peter Rowan, John Kahn and Vassar Clements.
From 1974-1980, he was employed by the Grateful Dead, first as their agent and then their manager. He was the de facto Executive Producer of The Grateful Dead Movie and is credited with innovating a unique distribution system for the movie, enabling the film to be seen exclusively in select concert halls nationwide.
Richard sat with Ms. Uduak on The Africa Music Law.com show to share his experience as the Grateful Dead Manager & Booking Agent, and as a personal manager for Jerry Garcia. The show also discusses Richard’s book ‘High Notes,’ a Rock & Roll.
HIGH NOTES is a collection of FUN stories. Seen through the eyes of an agent, a manager, a fan and a friend, these stories are the varied, true experiences of one man’s coming of age in the music business from 1966 to 1981.
Inside this Episode:
- How Richard Loren broke into the music industry
- How Richard Loren got to work with Liberace
- Richard’s position as a Music Agent in New York
- Richard Discovery Numerous Rock bands
- How Richard Met Jerry Garcia of the Grateful Dead
- Richard’s work with Jerry Garcia, and the Grateful Dead as a manager, and booking agent.
- Tips for artists.
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