Lynxxx & Friends Pepsi Campus Tour – What You Need to Know Before you Plan Your Music Tour

Artist Lynxxx just completed his college campus music tour sponsored by Pepsi in three cities in Nigeria: Lagos, Ilorin, and Ibadan. The videos I have selected from his tours that you are about to watch, below, raises some things music talents and talents in general should consider before touring. So, let me address them and …

Why Is the Nigeria Entertainment Awards and Nigerian Promoters Awards Both Happening on the Same Date?

I am unsure why Nigerian Promoters Award (NPA) decided to have their event on the same weekend and dates that the Nigeria Entertainment Awards (NEA) takes place. NEA takes place September 2nd-5th, 2011 NPA takes place September 2nd-5th, 2011 Both have the exact targeted demographic. What sense does this make? Why is this happening? For …

7 Best African Inspired Music Blogs You Should Send Your Music For a Feature

A big HELLO to you all. I trust many of you are preparing for the Nigeria Entertainment Awards this weekend in New York City. While you gear up for it,  one of my media brands, Ladybrille Magazine, did a recent feature on the 2011 Best African Inspired Blogs to read. It is a rather comprehensive …

GLO Drops Kate Henshaw-Nuttall & Jim Iyke as Brand Ambassadors Without Notice, Breach of Contract?

Just recently I was discussing Brand Ambassador Agreements with you all and what do I know? This news pops up on the radar. I actually read it when it first emerged two weeks ago, but just paid attention to it the second time around because I find it very hard to believe this is true: …

Stephanie Okereke is New Brand Ambassador for Kanekalon Hair – What to Know Before You Sign a Brand Ambassador Contract

How cool is it that Nigerian celebrities continue to build strong brand value worth writing home about? This year, we have seen a handful sign brand ambassador deals for diverse products and services.  In music, for example, Banky W and Sasha P signed a deal, earlier this year, with Samsung. Prior to that, Munachi Abii …