Business

Tems Fashion Oops! at the Oscars.

How exciting to get the opportunity as an emerging artist that the world is still getting to know to attend the Oscars. Also, how exciting to sit in the audience and watch an artist like Rihanna perform the song you wrote, and hope one day you get such a chance. While you process that, there is a frenzy over you on Twitter but not for your music. It’s for your dress and not a good way.

Tems became the talk of the global television when she wore a white dress that blocked the view of those behind are. The statements from viewers emphasized her “rudeness” and “reconsideration” in wearing her clothing that blocked the views. There is the saying that all press is good press, even the bad ones. So, on the one hand, Tems may be thanking her stylist for helping her become a global household name off wearing an inconsiderate dress. However, on the flip side, having to explain why you wore the dress, and that you are actually not the selfish, inconsiderate person many in the world perceive you to be may be exhausting. Tems has apologized so it is now about how she leverages the attention to show she is in fact considerate at future events; and get the world to listen to her music.

It will be interesting to see whether the perceived rudeness piqued people’s curiosity enough to have them go listen to her music.

In any event, here are sample tweets and coverage of her fashion faux pas.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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