Music Business

The 9 Biggest Nigerian Music Deals of 2012


WIzkid California Promoter ApologizesWhat an interesting year 2012 has been. It’s time to begin wrapping 2012 up  here on AML.

In no particular order, the following are the 9 biggest Nigerian music deals  of 2012.

1. D’Banj’s Signs Distribution Deal with Sony Africa Entertainment.

2. Tiwa Savage Signs Multi Million Naira Deal as Brand Ambassador for Pepsi.

3. Wizkid Signs  Brand Ambassador Deal with Pepsi.

4. Omotola Signs Reality TV Production Deal with Africa Magic encompassing her acting, music and other personal and business ventures.

5. Don Jazzy Signs Brand Ambassador Deal with Samsung & Loya Milk.

6.IROKOiNG Signs Partnership/Licensing Deals with Eskimi and Go Metro South Africa.

7. EME Signs Joint Venture Partnership Deal with Akon’s Konvict Records to Represent Wizkid Worldwie.

8. Tinie Tempah Signs Wizkid to his Management Company Disturbing London. This was a very quiet deal. Tempah is Director of Disturbing London and there are other Nigerians managing his company.

9. P-Square’ Signs Music Distribution Deal with Universal South Africa.

Extra: There was the news that Bez signed a music publishing deal in the USA with Universal. I followed up on that and supposedly it occurred but the details where way to sketchy and the Bez team way too silent. So, it doesn’t quite make my list.

Did I miss any other major deals? If so, please do share with me and the AML community.

I look forward, in 2013, to see how all of these deals materialize. It’s gonna be an exciting 2013!!!


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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