Tiwa Savage’s ‘One Video’: For a happy song, why do most in her MV look so sad?

In Music Business by Africa Music Law™Leave a Comment

Tiwa Savage has had a successful year, amidst a lot of controversies especially with her appearance as the featured love interest in Wizkid’s music video (MV) ‘Fever.’  Tiwa’s appearance in that video made no sense at all but that is a story for a different day.

What I am curious about is her latest music video ‘One’. The song is great but the audiovisual I find to be bizarre. For a positive happy song, I am wondering why she seems to be the only real happy one in the video.

The hook of the song basically says when you count those who have been blessed this year, I am one of them. 

If you ask who has bought a new house, I am one of them.”

“If you ask who bought a new car, I am one of them.”

“If you ask me who has good fortune, I am one of them.”

The opening scene sees Tiwa visiting family in the village. It appears only the women who play her mom/aunties are genuinely happy to see her. While there are a few smiles here and there, the rest of the video gives us a melancholy feel that doesn’t match the lyrics or happiness of the song, and most of the extras she used seem just so sad.

What happened to the music video director, and what was Tiwa trying to convey?

-Ms. Uduak

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