Music Business

More Smoke Puffs from Tiwa Savage: Pop star desperately tries to shed good girl image but her fans are having none of it!

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Roc Nation Nigerian-American singer Tiwa Savage is desperately trying to shed her good girl image but her fans, the majority of whom are Africans, seem bent on resisting her attempts. On the heels of hitting fans with images and videos of her smoking at the Shisha Room in Lagos, Tiwa and her team hit fans, again, with new photos and video of her smoking and blowing smoke puffs during some downtime while shooting a music video and needless to say, her fans are not having it. Since the release, they have been expressing their disappointment and publicly criticizing her for being a wrong example for her son. They have also called out what they deem to be hypocrisy since she criticized her husband for similar actions.

My take? Tiwa can be whatever she wants to be whenever she decides what it is she wants to be. She is entitled to whatever journey she is on, regardless of who jumps on her bandwagon. However, for the fans financing that journey by paying for her music, she can’t keep promising them one thing but delivering a different brand experience. It’s foul play. It is my view that she has always had a very confusing brand identity. She, at this point, needs to get it together on what exactly her brand vision is, who she is and what she wants. Her fans, at a minimum, deserve that.

Until then, what I am more interested in is what exactly Roc Nation is doing for her under her management deal with them. Mr. Eazi just performed at a Tidal Charity event alongside some of the hottest names in the U.S. entertainment industry, and Roc Nation’s Jay-Z. Where was Tiwa and why wasn’t she included in the lineup?

Anyway, either way, good luck to her.

-Ms. Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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