Roc Nation Nigerian-American singer Tiwa Savage is desperately trying to shed her good girl image but her fans, the majority of whom are Africans, seem bent on resisting her attempts. On the heels of hitting fans with images and videos of her smoking at the Shisha Room in Lagos, Tiwa and her team hit fans, again, with new photos and video of her smoking and blowing smoke puffs during some downtime while shooting a music video and needless to say, her fans are not having it. Since the release, they have been expressing their disappointment and publicly criticizing her for being a wrong example for her son. They have also called out what they deem to be hypocrisy since she criticized her husband for similar actions.
My take? Tiwa can be whatever she wants to be whenever she decides what it is she wants to be. She is entitled to whatever journey she is on, regardless of who jumps on her bandwagon. However, for the fans financing that journey by paying for her music, she can’t keep promising them one thing but delivering a different brand experience. It’s foul play. It is my view that she has always had a very confusing brand identity. She, at this point, needs to get it together on what exactly her brand vision is, who she is and what she wants. Her fans, at a minimum, deserve that.
Until then, what I am more interested in is what exactly Roc Nation is doing for her under her management deal with them. Mr. Eazi just performed at a Tidal Charity event alongside some of the hottest names in the U.S. entertainment industry, and Roc Nation’s Jay-Z. Where was Tiwa and why wasn’t she included in the lineup?
Anyway, either way, good luck to her.
Tiwa Savage new video
Tiwa Savage publicly crucifying her husband.
- Why Davido’s Termination of Lil’ Frosh’s Contract for Domestic Violence is a Powerful and Positive Change for Nigerian Society
- #EndSARS Protests and Your Legal Rights if Arrested While Protesting in Nigeria
- AML142: The Business of Music in North Africa
- AML 141: Meet Camille Storm, Founder of C&C Distro, a Kenyan Music Distribution Company
- AML 140: Abiola Oke & Richelieu Dennis Sexual Harassment Claims: Lessons for Employers & Executives