Industry News, Music Business

Toni Payne, Nigeria’s Kimora Lee Simmons? Launches My ChamPayne Life: a New TV Series Airing Nationwide


Toni Payne is one driven successful woman entrepreneur who has a knack for reinventing herself. I really enjoy observing and seeing her results driven approach to business. Further, I like that her personal brand message never gets lost in the mix, regardless of who she works with or represents. Toni Payne has just launched a reality TV show called ‘My Champayne Life’ and I honestly can’t think of a more interesting personality to showcase a reality TV show in Nigeria than Payne. I find it very amusing that the public is that fascinated with her life.

Payne launches a show that is reminiscence of Kimora Lee Simmons’ (Kimora Lee) Life in the Fab Lane’, in my mind, and really is a pacesetter as this is the first time, to my knowledge, that a show like this has been done in Nigeria. The difference, it seems, is that it does not include too much of the ostentatiousness that Kimora Lee had.

I hope to discuss Reality TV show agreements in future with you all, maybe as the show picks up and we begin seeing it online.

Check the release Payne’s PR camp sent me below and a promo clip. Have a great week ahead folks.

p.s. Toni the graphics and marketing materials could be a lot stronger.

“The hottest new TV series Premiering on Monday April 2nd is coming from non other than Toni Payne, Ceo of Toni Payne Concepts a music, fashion and beauty company.

Toni Payne:My ChamPayne Life is a A Reality TV Series that documents the work life of Toni Payne; a Public Relations Executive, Entertainment Consultant, Online Radio Owner, Socialite, Makeup Brand Owner and Mother. The series will show how she balances her hustle, career and everyday life.

Toni Payne always had a passion for being creative, and an innate drive for business. Her passion for fashion, beauty and entertainment has led her to creating a niche for herself in the Nigerian Entertainment Industry. Her businesses have gained her dedicated followers as well as highlights in various top magazines, features popular entertainment news shows across the globe. Through the course of the years, Toni Payne has set a high standard and a great work reputation for her self in the Nigerian Entertainment Industry. With the goal of fully achieving all her dreams while remaining relatively well-rounded, Payne continues to develop various skills to help improve and propel her work to greater heights.

Toni Payne: My ChamPayne Life airs on STV NETWORKS (Monday 2pm), TVC (Wednesday 630pm), DBN LAGOS (Tuesday 11pm & Saturday 9:30pm), ITV ABJ (Tuesday 6:30pm), ITV BENIN (Thursday 10:30pm), BCOS IBADAN (Friday 10pm, Tuesady 9am), ESTV ENUGU (Wednesday 10:30pm), DBS ASABA (Tuesday 10:30pm) MBI Obosi (Saturday 10:30pm) and is coming soon to MNET, UK and USA.

It is brought to you by Reel E Networks; a news, lifestyle and Nigeria’s first celeb reality based show currently produced in Lagos. This hot new series is one you don’t want to miss.”

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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