Music Business

Toni Payne reopens public relations company, expands services to include event production

Toni Payne, known more for her work as a beauty and public relations entrepreneur, took a break from the entertainment industry for a while but now she is back. Payne who managed 9ice, Onyeka Onwenu, and Olamide, among other artists, during her break, relocated back to the U.S. from Nigeria and worked as a creative writer and voice over personality. A few days ago, she announced the reopening of her public relations company and expansion of services.

“As many know, we have earned the title as one of the best out there 👑 and by super Popular demand (my email, inboxes and trusted confidant can now rest ooo lol) we are back bigger and better for all your International PR needs,” said Payne in an Instagram message shared a few days ago.

“I’ll be announcing our latest clients via a press release on our website ToniPayneConcepts.Com ! Or follow us on iG @tpconcepts Thanks for all the love and support – I guess it’s back to carrying 3 phones around 😅”

It’s good to see Payne back. She successfully managed 9ice and led him to global recognition. Indeed, she has come full circle and I think her timing is impeccable. There is still a major unmet need in Hollywood for publicity and event production services for African artists. I think her agency can easily fulfill that role given her prior history pre-9ice and Nigerian/African artists and prior to her relocation to Nigeria.

AML people, very interesting times ahead in the music and entertainment business. There is almost a clear sense that 2017 is all about the business side of showbiz for the African creative and its professionals (in the diaspora and on the continent).

Below is the description of her agency:

“Toni Payne Concepts is a Los Angeles based Public Relations, Image Consulting and Entertainment Event Production Company.

At Toni Payne Concepts, we have the capacity to oversee your public image, manage your media relations, and produce events that promote your brand. Our goal is to assist in positioning your brand in a positive and productive light.

…We offer our clients a strong background in PR management, Image Consulting, Brand Development, Entertainment Event Production, Movie Premiere and Music Concert Concept Development, Video Production, and more. We have worked with an awesome list of clients in the Music, Movie, and Lifestyle industries.


We are all about quality and believe firmly that having passion for brands we represent will always reflect in our work and that is why we service the Music, Movie, and Lifestyle Entertainment industries.  Servicing a niche that we are very passionate about, helps us give each brand our knowledgeable best.

We also offer music and movie industry branding and consulting services to indie artists, indie movie production companies, record labels, entertainment firms and more. We believe Image Development is more than your outwards appearance. One of our major focus is working with our clients to achieve their goals and helping them reach new heights in their respective fields.

We produce branded events locally within the Los Angeles area but also have vast experience working with international brands, so location is not a barrier. We see to it that your entertainment, or lifestyle event is exactly what you are looking for. We pay careful attention to detail providing you with excellent service and wonderful client care…”

Visit her website at for even more information.

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ( Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *