Music Business

Top 5 Social Media Savvy Companies Every Nigerian Artist Should Know


GT Bank Social Media SavvyI like this feature written by Ventures Africa. Artists and talents in general, hit up these companies, especially if you have strong leverage on social media i.e strong fan following. Ask them for sponsorships, endorsement deals et al.  Your deal proposals can be limited to just online so they can truly assess a return on their investment before they take it offline.

The types of deals you propose should show how these companies can further expand their brands through tapping into your fan base. Basically, what  can you do for these companies to help increase their profit margins? If you can’t answer this question, please, please do not approach them.

Please do not approach anyone unless you have a clear plan on what and how you want to execute your vision. The plan need not be too detailed  but it should be well thought out.  Personally for me and the many executives I know and have worked with in one capacity or another, it is a complete turn off when a talent strolls in/contacts via email, phone etc., asks for your time but has no plan on  where he/she is headed and expects to be taken seriously. Really? You don’t say.  Companies  ain’t buying that.

You should also know what you intend to get out of the deals you propose and do the math to be sure you are not shortchanging yourself.

Alright folks, hit ’em up, AML style. Go get it people! Follow your dreams and use other people’s monies to pay for it, if you can. Why not? 🙂


“VENTURES AFRICA – Social Media is inevitably one of the most important tools in building brand awareness, loyalty and growth in modern businesses. If applied creatively, it would improve growth and income as it is an important platform used in directly marketing products and services on a one-to-one basis with the aim of acquiring and retaining customers.

As businesses need to constantly engage their customers i.e. feed their clients with info and get feedback from them, social media serves an important role in creating this interaction between both parties. It is used to locate, contact, offer and make incentive-based information available to customers. In other words, social media can effectively be used to ‘’call to action’’ i.e. get customers to respond to an offer and respond to their requests.

Effective social media usage requires creative thinking and strategic planning, understanding the target audience and patiently building brand awareness. With the introduction of new technologies and a general move towards media fragmentation, the use of social media platforms in marketing is definitely set to grow even more. Hence we have seen the emergence of social and digital media managers and their respective teams in modern businesses. This highlights the importance of social media to corporate growth and success.

In Nigeria, two social media platforms command the most usage, they are Facebook and Twitter. 5 companies top the list of businesses in the country currently blazing the trail and making effective use of these platforms on a one-on-one basis with customers. These companies are – GTBank, MTN Nigeria, Etisalat, Jumia and Konga. These companies have through Facebook and Twitter built brand awareness and loyalty by constantly engaging and interacting with customers and potential customers.

The criteria used in picking these 5 companies are the amount of followers and likes they have on their Twitter accounts and Facebook pages respectively, how often they share relevant product or service information to customers, if they encourage customers to provide feedback by leaving comments and how often do customers respond.


Topping the list of these companies is GTBank, a financial services provider with a gigantic presence on social media. GTBank has over 1.1 million likes on its Facebook page and over 45,000 followers on its Twitter account. GTBank recently launched its social banking platform on Facebook were individuals with a valid Facebook user account can open an online account with the bank. It is the first of its kind in Nigeria. Immediately this information was shared on its Facebook page and Twitter account, there was a massive response by its customers and prospective customers who interacted with the banks’ social media team on Twitter and Facebook. Customers were ably informed of how the social banking on Facebook works. GTBank brought banking to its customers and prospects on Facebook by allowing them to open an account and do other transactions using their Facebook accounts. Also, their customer service is open to everyone on Facebook and Twitter.

MTN Nigeria

Telecoms giant, MTN Nigeria is second on the list with a massive presence on social media. On its Facebook page, MTN Nigeria has over 959,000 likes and over 168,000 followers on its Twitter account. MTN Nigeria gives up to date information about their products and services on these social media platforms. Their interaction with customers is satisfactory as customer service enquiries are encouraged and responded to promptly on their Twitter account. Through these social media platforms MTN Nigeria consistently interact with their customers by offering rewards and prizes to different quizzes and they take questions and suggestions from customers on the services they offer.


Another telecoms provider Etisalat is next on the list. Etisalat has an impressive presence on social media despite being a new brand. It has over 301,000 likes on Facebook and over 47,000 followers on Twitter. Etisalat regularly updates its customers on these platforms on new products and services and responds to their requests as well. Etisalat also informs customers of other activities they are involved in and their Facebook page and Twitter account is always buzzing with replies to customers’ questions.


Jumia an Online retailer and a one-stop online shop come next on the list. Jumia has a decent presence on social media. On Facebook, Jumia has over 251,000 likes and over 3,000 followers on Twitter. This e-commerce company allows client to order for goods on both their Twitter account and Facebook page. They regularly interact with customers on these social media platforms by updating and announcing the arrival of new stocks. Also customers can track their orders on these social media platforms and the response from the Jumia team is good. Their Facebook and Twitter account is a beehive of activities on a daily basis and they have uniquely sustained this interaction with customers.

VENTURES Africa has the full story.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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