Music Business

Touring: Davido “On the Beat” and About the Business of Music! (Video)

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“Awon boyz (and girlz) dey hustle” as the saying goes. There really is no time to waste. I am proud of our emerging young artists and young music executives who are focused on the business of music. They understand if you want something, you gotta get at it, in it, on it. . . y’all get my drift. They are willing to go on the road and take Nigeria’s brand of music to as many places on the face of the earth as they can. This is only the beginning. . .

One such example of a young  music executive and musician that fits into this category is Davido. Davido is still trying to figure his way out in many aspects, as he should. But overall, I think he appears to have a good head on his shoulder, good work ethics and I believe he will be just fine.

Watch his UK Davido Video Tour Diary. Actually! Just before you do, AML artists, all artists (USA, Nigeria, Ghana) be sure to read or revisit my article on the basics of touring.

Also, I have received lots of your emails and I will begin rolling some of them out soon and answering some of your questions. Keep them coming. I see y’all.

Stay musically on point, AML Style. Anything less y’all definitely know is unacceptable.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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