Music Business

Tru Spot’s CEO Ike Orizu Announces Plans to Launch Digital Television and Radio Station for African Music & Entertainment


When it comes to African owned digital music companies and distributors within or outside Africa, my favorite remains Tru Spot. I think Ike Orizu, CEO of Tru Spot, is simply BRILLIANT and his work speaks for itself. What he has managed to with Tru Spot,with very limited funding,  including pioneering what we now know in Nigeria’s music space as digital distribution is to me quite impressive. Every time I think of Tru Spot, all I can see is even more potential that is yet to be fully realized.

I am indeed glad to see Orizu has now obtained the funding he needs ($2-$5million) for the company, is really marketing and promoting his company, attending and speaking at important industry conferences in the digital including a recent one in South Africa; and speaking openly about what the Tru Spot team does and what lies ahead.

I think the future looks bright if Tru Spot continues to be in the digital music space.

See the latest information about the company and Orizu’s moves below.


“African social music and entertainment network TruSpot plans to launch its own digital television and radio station.

Speaking to ITWeb Africa, the chief executive officer and founder of TruSpot, Ikena Orizu, said that by March next year, the company plans to make the move.

TruSpot provides access to original radio shows, music tracks, videos, news and station content.
“The station will be digital and will be accessible through almost all devices,” Orizu said.
“The radio and television station will showcase African music video including artist’s concert shows.”
The company head said that TruSpot will become Africa’s own “MTV”.

This announcement comes at a time when the company is looking to build on its success.
On the 23rd of November 2013, the company plans unveil a new platform for their service. The platform will also move towards content on-demand.

According to Orizu, the company will top 100,000 tracks on its platform and have over 5,000 artists for users to sample.

– IT Web Africa has the full story.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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1 Comment

  1. Benny says:

    This will be interesting.

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