Music Business

Video | ADIDAS Launches Flagship Store in Nigeria, Dr. Sid & Teju Babyface Make Appearances


And the Western brands keep coming, in droves, to Nigeria . . . this may be a good thing for the locals as well, depending on who you ask.


Superstar musician Dr. Sid and veteran comedian Teju Babyface were among the celebrities and stars that were on hand a few weeks ago as adidas Nigeria celebrated their one year anniversary in Nigeria and official launched the adidas store in Ikeja City Mall, Lagos.

Also in attendance were Warren Bowers, retail director of adidas South Africa and Gugu Ntuli, PR manager for adidas South Africa. The event marked the official unveiling of the adidas flagship store in Ikeja City Mall, Lagos and Grand towers Mall Apo, Abuja Nigeria while also celebrating the one-year anniversary of the iconic adidas brand presence in Nigeria.

Fans and consumers alike were treated to a walk through of the store and experience the brand first hand while the Nigeria vs Ethiopia World Cup qualifying game was also streamed to beaming fans at the Silverbird Cinema in Ikeja, with the adidas collections showcased during the half-time fashion show, all courtesy of adidas Nigeria.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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