Business, Legal Drama

Video: BET Nigerian Cypher, X.O Senavoe Speaks on his “Kangaroo” Jumping and Meaning of his Lyrics

It is so hard to see X.O Senavoe’s face and the hat doesn’t help either on his latest video. Anyway, Senavoe has something to say about his appearance on BET’s Nigerian cypher and his “kangaroo” jumping as he puts it, courtesy JJC’s ‘We are Africans’ dance.

My opinion is that first impression counts and it is not everytime an artist has the luxury to explain what he or she meant in a subsequent video. It was hard to understand what X.O Senavoe was saying in his lyrics, even though he had very strong lines. Lyrics should not be just powerful. Other factors in terms of audibility (is there a word like this) and presentation should and do come to play. As a fan I shouldn’t have to hit repeat so many times to even make out the lyrics. As a first time potential fan, I might totally miss it. All I see is an African man jumping and I am like, “okay”? Obviously it depends on the targeted audience, but even with an African audience, it still gets confusing as it did here. Most research conducted about online consumer behavior show the average attention span online is 43seconds or less. You gotta hit people with a strong opening or else they move on, fast.

Watch video below.

WARNING: Mild Strong language used Click at your own discretion

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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