Artist Health, Music Business

Video | Happy Friday! + EXO’s ‘Growl’ a Blue Print for Nigeria’s Music Industry, Perhaps?

Happy Friday folks!

It’s coming quite late but my October and November is rather intimidating i.e. it is packed with upcoming conferences, speaking engagements, travels, work and a lot more that is better left unsaid, for now. I do look forward to spending sometime with you all this weekend so do enjoy your weekend but be sure to check in. 🙂

I was thinking about Nigeria’s music industry, as I often do. I found myself doing a lot of comparison with South Korea’s. The South Korean music industry has its own fair share of issues.  They range from the way artists, especially minors, are captured at a young age and treated, including terrible recording contracts and minimal compensation, at best, for the extremely hard work they put into their careers, among other things. Despite these issues, there is something Nigeria’s music industry and its professionals can learn form the South Koreans. I don’t know why Nigerians keep looking to the US as the blue print for its entertainment industries when there are more parallels with Bollywood and South Korea’s industries.

In any event, some things we can emulate is the immense discipline artists bring to their craft. From vocals, to dance , personal branding and much more, they do it all. The labels also know how to truly run successful labels and focus on making marketing and promotions an art form. The South Koreans have successfully promoted their brand of music across Asia. They are now taking over Europe and judging by how successful Psy’s Gangam style was, we can rest assured that the door has just opened for Koreans to truly seize the opportunity in the States. I could go on but there will be more opportunities to discuss these similarities in the future.

For now, let me leave you all with the boy band Exo’s ‘growl.’ Folks, this group is made up of 12 young men and guess what, THEY HARMONIZE, they dance and they are just packaged right. In Nigeria, we can’t get our artists to all be on the same page like this. Plus, if one is successful, the next thing you know, we will not hear word.

Also, their videos are very creative. We in Nigeria and the Nigerian diaspora are not quite there yet. Finally, we tend to sing rubbish lyrics. The Koreans have perfected the art of story telling. They cater their music to their cultural norms.

Take ‘Growl’ for example by Exo. The way these fellas spin words together about the woman they desire is so beautiful yet powerful and effective and sells. We must strive harder and look to those who do it so well for the kind of blue print we should aim to achieve in our industry.

Have a great weekend and I will see you all, virtually speaking, soon.


Even America’s Billboard is giving this group face time and regularly features South Korean artists. We need to get on this page.

“I’m warning you just in case (listen carefully)
It’s dangerous now (so dangerous)
Stop provoking me (there’s going to be trouble)
I don’t even know myself

My breath keeps on stopping
You walk towards me
You smile at me
Maybe you’re attracted to me too

My sights become dark
When you stare at me
The sound of your breathing
You’re the one that makes me crazy

So nobody can look at you (when you smile)
I want to hide you inside my embrace (I’m so serious)
The stares that are after you
Wakes up inside me
There’s a harsh/fierce swirl/storm

A dark shadow has woken up inside of me
Sparks fly in my eyes as I look at you
Everyone step away from her (step away)
It’s going to get fierce from now on
I’m growling, growling, growling
I’m growling, growling, growling
I’m growling, growling, growling
If you don’t back away then I don’t care if you get hurt. . .”

Lyrics by @kpoplyrics_net on Twitter | kpoplyricsnet on Facebook

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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