Legal Drama

AML TV: Is Africa Really a Dangerous Place for American Music Celebrities to Perform?

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Nas Sued for $10million Over Botched Concert in AngolaIn case you all are unaware, here is how the scheme works.

1. An African promoter contacts the talent agency/agent of American celebrity to perform in Africa. (Sometimes the talent is contacted directly through his/her manager).

2. The Agency/talent explains the conditions and terms required. They also throw out some numbers. Sometimes there are live performance contracts in place, many times, none exists except what the US artists sends the promoters, if at all.

3. The promoter agrees to the terms and  is told to pay the initial 50% deposit fee, usually hundreds of thousands of dollars.

5. The African concert promoter pays.

6. When the time approaches for performance, the celebrity starts citing issues of “safety” and either asks for more monies to be deposited or just the entire performance fee to be paid up front.

7. The promoter obliges.

8. When the day arrives, the artist is nowhere to be found.

That’s a typical scenario that is all too common in Africa. In my video clip below, a tester really, to get my mindset around being back on camera, on a consistent basis,  in 2013, I discuss the Nas case and provide tips for all parties involved: US & African concert promoters as well as American celebrity artists.

Emerging artists are rarely ever solicited by international promoters. No one knows you and it is a financial loss and makes no sense for a promoter in Africa or anywhere to foot expenses and bills to bring you to Africa. So, please do not overwhelm with emails asking about how to perform in Africa. You got work to do on the homefront. Handle that, first. Thank you in advance.

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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