Congratulations to Kanye West who just inked an Adidas partnership deal. An excerpt from Adidas follows. “Ye also recently appeared on the Rick Smiley morning show and he had a whole lot to say about the business of music.
Check on it.
Cheers,
Uduak
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”