Folks, Industry, watch this interview. Pay careful attention to the part where DJ Edu talks about the challenge of playing African music on BBC and the need for musicians, labels and promoters to cultivate relationships with DJs.
“Factory78tv studio had a visit by one of the people responsible for presenting the different African music genres to the mainstream audience in the UK. DJ Edu talks to Adesope about his popular radio programme “Destination Africa” and recently aired audio documentary “the rise of Afrobeats” on BBC 1xtra. Watch the radio presenter/Dj’s entire interview right here.”