Video: Popular UK DJ, DJ Edu of BBC Radio 1Xtra Speaks on the Rise of “Afrobeats”

Folks, Industry, watch this interview. Pay careful attention to the part where DJ Edu talks about the challenge of playing African music on BBC and the need for musicians, labels and promoters to cultivate relationships with DJs.


“Factory78tv studio had a visit by one of the people responsible for presenting the different African music genres to the mainstream audience in the UK. DJ Edu talks to Adesope about his popular radio programme “Destination Africa” and recently aired audio documentary “the rise of Afrobeats” on BBC 1xtra. Watch the radio presenter/Dj’s entire interview right here.”

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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