Music Business

Video | Artists, Rihanna’s ‘Half of Me’ Music Documentary is a Great Way to Connect with Your Fans!


AML artists and creatives, there is a lesson in viewing Rihanna’s ‘Half of Me’ eleven minute documentary. The lesson? Be crazy about your fans and think outside of the box for ways to truly connect with them. Sell them as much as you sell yourselves to them. Put a face to who your fans are because they allow you to connect with their friends, family and even more new fans.

I think Rihanna’s ‘Half of Me’ does a good job of showing another great tool to employ to connect with your fans, win new fans and of course sell your music.

How bad do you want it? Then put in the work and take no prisoners while you are at it. #Hustle #Let’sgo


Every amazing show is one half artist and one half audience. ‘Half Of Me’ is a story told from two perspectives: The fans, and Rihanna herself. Watch how Rihanna and her fans empower each other to make their dreams a reality.

Business of Music North Africa Roundtable

Listen to the Latest AML Podcast Episodes


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *