Video: 2Face Interview – “As An Artist, the Only Thing you Gain From a Record Label is Fame . . .”

Out of Nigeria, I think I can confirm I have a music crush on Mo’Hits artist D’Prince. His song Omoba did it for me. It is exactly how I’d like to be treated everyday. 🙂 While D’Prince remains my music crush which will be sustained only if I can  ascertain that he is truly intelligent (yes I discriminate);  an artist that is slowly but surely becoming my #1 Nigerian male artist is TuFace/2Face. I love his work,  a lot.

2Face recently granted an interview to Afrobeats UK during his recent visit to the UK to perform. What he had to say was overall great. But, even more compelling, was his discussion on the business of music and why he decided to start his own label. “As an artist, the only thing you gain from a record label is fame . . .” explained 2Face in his interview. He went on to further explain he had enough money to make the business decision to stop sharing his revenue with a label, hence starting his own.

I have discussed how the music industry works with a specific focus on revenue streams in the industry. Now is a good time to revisit that discussion here. Enjoy 2Face’s interview below.



I am a trial lawyer as well as the founder and principal attorney for UDUAK LAW FIRM. You can follow me on twitter at or I am  also the President & CEO of Ladybrille Media Group, Inc. I have over seventeen years combined experience in the fashion and entertainment industries and welcome  your basic  Music Business Questions. Have a question for me? Send me an email: ([email protected]).

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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