Film Business, Music Business

What is this Supposed to Mean? UK’s Sunday Telegraph Stella Magazine Calls Omotola, “The Queen of Nollywood, The Biggest Film Star You Never Heard of”

Sharing is caring!

Over the years, I have been approached by numerous media publications and individuals to grant interviews for print, online, video/tv etc. I, for the most part, have declined majority of those requests. One reason was that I was not at a place where I felt comfortable to put myself out like that, and the other was making sure I took control of my personal brand management i.e. not being overexposed. Within this past decade, instead, I have focused on using my Communications degree and media industry experience in telling the stories of both Africans and non-Africans in the legal, entertainment and fashion realm.

I’d like to think I have learnt a few things in that process. One key lesson is that talents have an obligation to protect their brand image. When a publication approaches you, you have to assess what exactly that publication is getting at and how their target audience fits your brand image. While it may be good to expose yourself to an even wider audience, if you conduct your research and you see there is a propensity to tell stories that either fit certain stereotypes of who you are, or fails to align with your brand image, then perhaps that is not the right fit for you afterall.

You also have to, for the most part, educate the writer on who you are.

Last week, I questioned Elle.com’s profile on Nollywood A-List actress Genevieve Nnaji in calling her a so called Next Big International Crossover artist or some derivative of that. I thought the tag was ridiculous, at best, and insulting. Today, I say the same thing with the feature by the UK’s Sunday Telegraph Newspaper insert  i.e. Stella Magazine, a free insert in the Sunday version of the publication.
The Queen of Nollywood Omotola
The headline/news story dubs Jalade as the “Queen of Nollywood, The Biggest Film Star You Never Heard of?” What does this mean? Is it by force to write about her? Why is a woman who just made Time Magazine’s 100 Most Influential People in the World, having this “never heard of” crap associated with her?

Who did this newspaper survey to ask this question? The UK houses lots of Nigerians/Africans and have so many cultural events from music to fashion, Nollywood film screenings and much more. How did this actress become this “Queen you never heard of?” Wasn’t Omotola’s name a part of D’banj’s ‘Oliver’ hit single which reached #9 on the UK music charts?

This is downright insulting and I fail to see how this creates an added value to Omotola’s brand image.

AML talents, protect your brand image. It is not by force to have Western media write about you. Filter those who approach you and also be sure to make sure your Publicist knows what he/she is doing.

Overall, Omotola is one of my favorite actresses out of the continent because her acting appears effortless and quite versatile; but, I am not a fan of what I view as a step down of her image and brand reputation. These are my thoughts .

Let me hear yours.

Do you view Stella Magazine’s profile to be a compliment or an insult?

NOTE: Folks, this week I’ve got a bit more on my plate than usual, including a seminar I will be presenting later today in the City. So, catch up with you at a later time and stay blessed.

Cheers,

Uduak

Beyonce ‘Black is King’ Roundtable (Full Video)

Listen to the Latest AML Podcast Episodes

Sharing is caring!

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *