Music Business

Why D’banj’s Brand is Becoming Such a Joke: From Women Empowerment to Blowing Candles Off Big Booty Cake

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D'Banj Big Booty Cake 2D’banj turned thirty-five and over the weekend, industry friends and fellow artist colleagues joined him at Quilox nightclub, in Lagos, to celebrate. Needless to say, D’Banj is more than welcome to celebrate however he deems fit. It’s his birthday and he can party like it’s 1999. However, when D’Banj goes on global television with a global brand (World Bank) to tell us that he is NOW all for women empowerment and is also a spokesperson bringing attention to the plight of women and their continued sexual objectification (his sentiments not mine), then you wonder how he reconciles his statements/sentiments with his actions.

I did say when the world bank interview surfaced that it showed a man who was an opportunist. Less than a month later, I think D’Banj underscores my point with his booty cake birthday celebrations. He also continues to dilute his brand with a gradual inch towards making his brand almost a complete joke.

Choose what you really want to be D’Banj. Ambassador to youths, feminist/womanist activist or an entertainer that is all about the “koko.” (If you choose all three, practice brand consistency especially where it comes to being an ambassador for women’s rights and women issues).

~Ms. Uduak

(Note: This by the way is a pattern and practice, he just exhibits it in different forms)
D'Banj Booty Cake 1


D'Banj Big Booty Cake 3

World Bank Interview

2013

Photo by Fotoandthingz

Business of Music North Africa Roundtable

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Winston Balagare says:

    I told you. He’s a con-man. Until people stop showing up to his events, loaning him money, and paying him to endorse products, this foolishness won’t stop. Because only then will he be unable to continue the charade.

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