Business

Why D’banj’s Brand is Becoming Such a Joke: From Women Empowerment to Blowing Candles Off Big Booty Cake

D'Banj Big Booty Cake 2D’banj turned thirty-five and over the weekend, industry friends and fellow artist colleagues joined him at Quilox nightclub, in Lagos, to celebrate. Needless to say, D’Banj is more than welcome to celebrate however he deems fit. It’s his birthday and he can party like it’s 1999. However, when D’Banj goes on global television with a global brand (World Bank) to tell us that he is NOW all for women empowerment and is also a spokesperson bringing attention to the plight of women and their continued sexual objectification (his sentiments not mine), then you wonder how he reconciles his statements/sentiments with his actions.

I did say when the world bank interview surfaced that it showed a man who was an opportunist. Less than a month later, I think D’Banj underscores my point with his booty cake birthday celebrations. He also continues to dilute his brand with a gradual inch towards making his brand almost a complete joke.

Choose what you really want to be D’Banj. Ambassador to youths, feminist/womanist activist or an entertainer that is all about the “koko.” (If you choose all three, practice brand consistency especially where it comes to being an ambassador for women’s rights and women issues).

~Ms. Uduak

(Note: This by the way is a pattern and practice, he just exhibits it in different forms)
D'Banj Booty Cake 1


D'Banj Big Booty Cake 3

World Bank Interview

2013

Photo by Fotoandthingz

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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1 Comment

  1. Winston Balagare says:

    I told you. He’s a con-man. Until people stop showing up to his events, loaning him money, and paying him to endorse products, this foolishness won’t stop. Because only then will he be unable to continue the charade.

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