Music Business

Wizkid’s radio interview skills in the U.S. is just bad, he needs to stop “obviously smoking a ton of weed” and step it up

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Sony/RCA artist Nigerian pop star Wizkid has been doing the promo and appearance rounds with radio stations in the United States. And so far, his interview skills are just extremely bad. In the United Kingdom, his interview skills were bad but they have taken a turn for the worse in the States. RCA reps reading this, you need to invest in media training for this talent, and perhaps get him to take his foot off the weed gas pedal.

Wizkid recently made an appearance on Los Angeles’ foremost hip hop station Real 92.3 Radio and most of what Wizkid discusses is barely audible. Even the hosts had to beg him to get close to the mic so he could be heard, and he still couldn’t adjust himself to be heard. As to the substance, he can barely articulate himself, and the only time he really can be clear is when he focuses on his love for weed, smoking weed, and inviting the disc jockeys to Nigeria so they can chill at his crib (home) and smoke weed all day. When they ask him what there is to do in Nigeria, his focus is still on that weed, and then he transitions to talk about visiting the clubs, staying till 9 am in the morning and smoking weed.

What a wasted opportunity and a very weak and terrible showing for Wizkid as a talent, his label, and definitely Nigeria & Africa. AML artists think short and long term. A myopic approach to your career, especially when the door is opening for you will backfire in the long run.

By the way, those hosts getting themselves a free invite to “Africa” I see you.

“The Real After Party’s Bootleg Kev & DJ Damage sat down and talked to WizKid. They talked his musical journey, being from Africa, working with Drake, he also announced an upcoming collab project with Ty Dolla Sign, and much more! Peep!”

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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2 Comments

  1. You made some valid points, but IMO hos performance on this interview was not too bad, there is room for improvement. Nice post.

  2. Winston Balagare says:

    Haven’t I been saying this about small boy Ayo for some time now? What you’re actually seeing in these interviews is an insecurity manifested by his own knowledge of the fact that doesn’t have any music to back up the hype. In these interviews, he uses the guise of being a stoner to hide the fact that he has nothing to discuss. He’s falling into D’banj territory with these antics. The only difference is that D’banj used to use jokes and buffoonery to hide the fact that he had no music to sell. Small-small Ayo tried to remedy this problem by aligning himself with the likes of Mr. Eazi, R2Bees, and Efya; he essentially tried to model himself after Drake by hiring help and taking their music. Unfortunately, this hasn’t worked for him yet. So what we see now is that ‘Ojuelegba’ has become his own ‘Oliver Twist’, and after so many years, it’s hard to fake it when he’s put on the spot at these radio stations. In Africa, a devoted few will always love you for your old hits, but in the rest of the world, they want to know “what else you got?”

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